Why B2B selling to B2C need to care about consumer reviews

Most businesses either sell to other businesses (B2B = Business to Business) or to consumers (B2C = Business to Consumer). Business software vendors, office equipment vendors and commercial banks are examples of B2B companies. CPG, restaurants and retail stores are examples of B2C companies. When you are working with B2Bs, your focus is on understanding, marketing to, selling to and servicing your clients. You want to be the expert on…

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Bring it back – how to know if discontinued products still have some mileage on them?

According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies…

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Why negative consumer reviews are a better data source

With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right?   What if we showed you the real value hides in negative reviews?   Believe it or not, learning from positive reviews isn’t critical…

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The top topics on your consumers’ minds you would never guess…

Understanding consumer preferences and sentiment is a difficult, lengthy, expensive process involving  many hours of analysis of experts resulting in only a partial understanding. Due to technological, budget and time limitations, what has become accepted the reality for consumer brands is they can come to understand consumer preferences for around just 5-10 aspects of a consumer product or service. Search online for “top factors consumers consider in a product” will…

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How a personal care brand saved a relaunch in 3 steps

A major personal care brand went through a relaunch of a leading product line. With such a major relaunch the big issue is always to track and analyze the consumers response with high enough granularity that allows quick and focused response to issues. Otherwise you just fall into the hype cycle. Luckily, this brand leveraged Revuze for ongoing, automated and granular analysis of its market, and with this it was…

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Tired of Slow and Shallow Consumer Insights?

According to IBM research, by 2020 US analyst and data jobs will grow 15% to an amazing 2.35 million positions. It seems the more data we generate there is a need for more people to make sense of it. What’s wrong with this picture? The more technology we have – better computers, more software options, smart machines – we still need more and more people? It’s no secret that understanding…

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Deep insights learning

5 reasons to use multiple data sources for CX analytics

According to a research by Gallup on Behavioral Economics, organizations that leverage customer behavioral insights outperform peers by 85 percent in sales growth and more than 25 percent in gross margin. These are impressive numbers that already provide great motivation to dig in and leverage internal data about the customers. The challenge is which data sources to pick? As in modern life customers communicate on a wide range of channels. Just to…

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How a CPG brand lost $1.2M online per month to fakes

This is a story about sales of online counterfeits and how it damaged a world known CPG brand to the tune of $1.2M/month. In a recent report, the Commission on the Theft of American Intellectual Property says the annual losses from counterfeit goods cost the United States $29 billion to $41 billion a year. It is an amazingly large amount of money.   We mass production, affordable shipping and premium brands…

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The 4 things brands can learn by mining internal data

In their efforts to understand their customers and consumers in general brands often focus on mining hot sources such as social media but often neglect mining internal data piling up on their servers.   Typically, brands collect customer/consumer opinions from various sources:   Call center Website forms (and sometime reviews) Open ended survey questions Chat Emails Stores (For retailers)   These sources can pile up to a good amount of…

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New white paper – 3 signs you need a self-service consumer insights solution

There’s a new Revuze white paper in town! If you’re role requires deep understanding of consumers and/or competitors, then you should look for these 3 early warning signs that you’re behind on your consumer insights. Below are some of the white paper highlights, and to read the full report just contact us. Enjoy: In this paper we cover the warning signs operational roles within brands need to pay attention to…

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