This year (2018), an estimated 3.2 billion people will be using social media worldwide. With this magnitude there is no question every brand wants to know what is said about it over social media. Its common knowledge that that’s where consumers express themselves and following what your consumers are saying about you is good practice. Just to look at a couple of data points about the sheer volume of information on social media – Every minute on Facebook:
With the incredible ease of online shopping comes a huge retail and CPG problem – a growing rate of returned products. It’s not uncommon to see return rates of 30% or more for merchandise that’s bought online. Clothing returns can be around the 40% mark. In total, Americans returned $260 billion!!! in merchandise to retailers last year, or 8% of all purchases, according to the National Retail Federation. That 8% grows to 10% during the
According to a recent research 97 percent of customers said they had read reviews in 2017. There are so many ways now for consumers to share data and information that online consumer reviews and feedback data is in fact become the world largest consumer panel. And because it is an anonymous one it’s easy to share loads and loads of data since no one is worried about saying the wrong thing. This has contributed to
There’s a new Revuze research report in town! Comparing incentivized reviews to non-incentivized ones to highlight the differences in score and content that you get from each. Below are some of the report highlights and to read the full report just contact us. Enjoy:   According to a recent research 97 percent of customers said they had read reviews in 2017. This is no secret that online reviews are skyrocketing as consumers share more and
With 90% of the world’s data created in the last 2 years the world data is growing at a scary pace…there are so many ways now for consumers to share data and information that organizations everywhere need to analyze and deal with textual data. Obvious examples are customer service (returns, complaints), QA (failures, missing parts, packaging), product (popular features, negative reviews, competitive analysis) and market research (analyzing brands, products and sentiment). With so much text