The business world today is moving at a much faster pace, and rapid changes in competition, demand, technology etc. have made it more critical than ever for consumer brands to be able to respond to changes quickly. But according to a recent McKinsey Survey, organizational agility the ability to quickly react to change and move toward value-creating and value-protecting opportunities is elusive for most. According to Accenture research of consumer goods makers, 35% of executives consider operational
According to Harvard Business School about 95 percent of new consumer products fail. The problem often is that their creators are using an ineffective market research. Harvard Business School encourages consumer brands to look at products the way customers do: as a way to get a job done. In this post we’ll offer (based on our experience) the 5 steps to acing a consumer product launch.   Anatomy of a failed product launch In our
Revuze is honored to be invited to speak at IIeX Atlanta by Procter & Gamble. As a Procter & Gamble supplier of consumer insights technology Revuze partnered with Procter & Gamble across many product areas to win its confidence. Revuze is the first automated market research technology, turning unstructured text from eCommerce sites, Social Media, call centers, emails, surveys etc. into a complete market research analysis, covering brands to products to features, without any involvement
This year (2018), an estimated 3.2 billion people will be using social media worldwide. With this magnitude there is no question every brand wants to know what is said about it over social media. Its common knowledge that that’s where consumers express themselves and following what your consumers are saying about you is good practice. Just to look at a couple of data points about the sheer volume of information on social media – Every minute on Facebook:
With the incredible ease of online shopping comes a huge retail and CPG problem – a growing rate of returned products. It’s not uncommon to see return rates of 30% or more for merchandise that’s bought online. Clothing returns can be around the 40% mark. In total, Americans returned $260 billion!!! in merchandise to retailers last year, or 8% of all purchases, according to the National Retail Federation. That 8% grows to 10% during the