Customer-Centric Marketing Explained In 4 Easy Ways

What is customer-centric marketing? Customer experience is a make-or-break factor when it comes to your customers’ satisfaction; often, as reported in this article published by Walker, it can be more valuable than the product or service itself. The experience of your customers begins from the moment they see your ad while browsing the internet or while riding the subway. It continues when they click on your landing page, and try…

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How to measure Net Promoter Score With Online Reviews: New Guide (2020)

How To Measure Net Promoter Score? The Net Promoter Score (NPS) has become a popular tool for measuring customer satisfaction. This popular scoring index is user friendly and delivers a simple analysis of customer loyalty. Unfortunately, it has some flaws.  In this post, I will go over the pros and cons of NPS as a customer satisfaction metric. I will explain how using a combination of online reviews and customer…

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VOC vs Social Listenting Featured

Voice Of Customer Vs Social Listening

Comparing Voice Of Customer vs Social Listening We’ve been asked a lot how does Revuze or other Voice of the Customer (Or Customer Experience) solutions different from Social Media Listening solutions. Hopefully this post will set things right. What is the difference between Social Listening and Voice of the customer? At their core both Voice of the Customer and Social Media Listening solutions transform unstructured data into quantifiable insights –…

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Voice of customer myth busted

Busting 5 Myths About Voice Of Customer

The Voice of the Customer consists of all the feedback, opinions, and comments customers may express regarding a product or a service. It’s usually called just “Voice of Customer” or “VoC.” Over the years, listening to the voice of consumers has become a key activity for businesses in order to assess performance and study possible improvements for their products and their customer service. In addition, by listening to the VoC,…

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