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Consumer Insights Blog

Your Go-to Blog for Actionable Consumer Insights, Tips and Best Practices on Everything Voice of Customer

Latest Post

Turning Pain Points into Progress with VoC Data from Online Reviews
Turning Pain Points into Progress with VoC Data from Online Reviews
Star ratings are one of the ways consumers make their purchase decisions. Five-star ratings mean the product met consumer expectations and is worthy of being purchased,...
Florence Broder Florence Broder

Sep 23, 2024 ‧ 5 MIN.
All Articles Consumer Insights E-commerce General Innovation Marketing Product News
Time to Market: How to Measure and Accelerate Your Top KPI

Time to Market: How to Measure and Accelerate Your Top KPI

Time to market (TTM) is a key metric for increasing a new product’s chances of success. Learn abou...

Emily Louise Spencer

Jul 21, 2024 ‧ 7 MIN.
Cut Through the Noise: Effective Brand Monitoring Strategies

Cut Through the Noise: Effective Brand Monitoring Strategies

Are you finding it challenging to constantly monitor your brand and competition while distinguishing...

Florence Broder

Jul 17, 2024 ‧ 3 MIN.
App Integration in Home Appliances: Key Trends & Insights

App Integration in Home Appliances: Key Trends & Insights

With the increasing integration of apps in home appliances, consumer interest in smart home technolo...

Florence Broder

Jul 15, 2024 ‧ 4 MIN.
Juvenile Products Safety Trend Analysis Report & Insights

Juvenile Products Safety Trend Analysis Report & Insights

In an era where consumer safety is paramount, especially in products designed for children, Revuzeâ€...

Florence Broder

Jul 10, 2024 ‧ 4 MIN.
A Product Manager’s Guide to Product Optimization with Reviews

A Product Manager’s Guide to Product Optimization with Review

The key to any successful innovation strategy is being consumer-centric. This means actively listeni...

Florence Broder

Jul 7, 2024 ‧ 7 MIN.
The Power of Visualization: Exploring Word Clouds

The Power of Visualization: Exploring Word Clouds

How many times have you stared at text wishing you could identify the most important and frequent th...

Florence Broder

Jul 2, 2024 ‧ 4 MIN.
Reviews, Sentiment Analysis and the Buyer Journey

Reviews, Sentiment Analysis and the Buyer Journey

If you think product reviews are only relevant for consumers, then think again. The feedback left by...

Florence Broder

Jun 27, 2024 ‧ 4 MIN.
Why Social Listening Isn’t Enough

Why Social Listening Isn’t Enough

With 5.07B people using social media, there’s no surprise at the amount of noise on the various so...

Florence Broder

Jun 18, 2024 ‧ 7 MIN.
Singles’ Day 2023: Chinese Fashion Market Insights

Singles’ Day 2023: Chinese Fashion Market Insights

With Singles Day 2022 generating an estimated $128-151 billion in total sales across all e-commerce ...

Florence Broder

Jun 10, 2024 ‧ 5 MIN.
Online Product Reviews: Get to the entire customer story

Online Product Reviews: Get to the entire customer story

As a savvy retail brand, the question you should be asking is: “Do we have the one source of consu...

Florence Broder

May 30, 2024 ‧ 5 MIN.
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