In their efforts to understand their customers and consumers in general brands often focus on mining hot sources such as social media but often neglect mining internal data piling up on their servers.   Typically, brands collect customer/consumer opinions from various sources:   Call center Website forms (and sometime reviews) Open ended survey questions Chat Emails Stores (For retailers)   These sources can pile up to a good amount of data, and it’s a shame
There’s a new Revuze white paper in town! If you’re role requires deep understanding of consumers and/or competitors, then you should look for these 3 early warning signs that you’re behind on your consumer insights. Below are some of the white paper highlights, and to read the full report just contact us. Enjoy:   In this paper we cover the warning signs operational roles within brands need to pay attention to if they rely on
According to a recent report by IBM’s Marketing Cloud, 90% of the world’s data was created in the last 2 years!!! It means the world had grown 10X in data at a rate of 2.5 quintillion bytes of data a day! There are so many implications for this – where do you save all this data, how do you manage it, is there such a thing as too much data? What does it mean for
Understanding consumers is a difficult task. It is typically a lengthy process, expensive (involving experts) and resulting in partial understanding. Till recently, solutions in the market required your IT experts and data scientists to work with the vendors’ experts to configure their products and integrate them with internal systems. Because of this the pricing dynamics were of prices and relied on high-touch salesmanship, and in addition the implementation, customization and integrations often incurred additional costs.
With Sentiment Analysis brands and retailers aim to mine the opinions of consumers to be able to understand how they are performing across a number of topics as well as how their competitors are performing along the same topics. Given that this year (2018), an estimated 3.2 billion people will be using social media worldwide there is no shortage of data to mine in social media, and there are additional data sources such as online