According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies or more efficient production. Are
With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right?   What if we showed you the real value hides in negative reviews?   Believe it or not, learning from positive reviews isn’t critical for your business. In fact,
Understanding consumer preferences and sentiment is a difficult, lengthy, expensive process involving  many hours of analysis of experts resulting in only a partial understanding. Due to technological, budget and time limitations, what has become accepted the reality for consumer brands is they can come to understand consumer preferences for around just 5-10 aspects of a consumer product or service. Search online for “top factors consumers consider in a product” will produce a long and varied
A major personal care brand went through a relaunch of a leading product line. With such a major relaunch the big issue is always to track and analyze the consumers response with high enough granularity that allows quick and focused response to issues. Otherwise you just fall into the hype cycle. Luckily, this brand leveraged Revuze for ongoing, automated and granular analysis of its market, and with this it was able to recognize a major
According to IBM research, by 2020 US analyst and data jobs will grow 15% to an amazing 2.35 million positions. It seems the more data we generate there is a need for more people to make sense of it. What’s wrong with this picture? The more technology we have – better computers, more software options, smart machines – we still need more and more people? It’s no secret that understanding consumers today still relies on