The marketing landscape has undergone tremendous changes, as now customers have several ways to express their feelings and pain points whenever they have a negative experience with a product or service. Online reviews are one of the most common ways for consumers to express their disappointment, and therefore it’s no surprise if you notice you’re getting negative reviews on your product. Reviews typically come in the form of unstructured data…
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Information is power, so you’ll have a huge competitive advantage if you know how to interpret feedback from customers and use the analyzed tips that can be generated from it. Customer feedback analysis is a powerful tool that helps you take feedback from your audience and turn it into something useful, a clear target for improvements that you can make and complaints that have been made. Remember, while not all…
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Consumer insights are your customers’ truth – how they experience your product or service, how they felt about it, what they want, need, and desire. This blog post is your definitive guide to consumer insights.
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The world’s population is still reeling from the effects of the COVID-10 pandemic, and so many businesses have had to quickly transition online because of store closures and lockdowns. Given the circumstances, this is the right time to discuss what you can do to make sure your business can thrive, even at this challenging time. Whether you are planning to launch a new product or you just want to expand…
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Customer feedback is crucial in today’s market; consumers want to feel listened to and valued by the brands they interact with. Customer feedback allows you to see into the minds of your target demographics, as it provides you with precious information about what they want from you and how you might go about providing that in your products and services. This is incredibly useful when building new enterprises and products.…
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A few years back, data was a vogue word; but things have dramatically changed. We are now in the era of big data; most businesses depend on data for their daily transactions and decision-making. A Forbes article reports that the amount of data created, captured, and copied in 2020 reached 59 trillion gigabytes; an almost whopping 5,000% departure from the 1.2 gigabytes of 2010. While a large volume of data…
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This product insights guide for product managers and marketers will cover all the basics of product insights and consumer insights to build a product that customers will love for years to come
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In a world that revolves around data, can we talk about digital transformation without looking at the impact of data in any digital transformation initiative? If you do have the requisite data, how do you ensure the workability and effectiveness? Data is gathered from different sources, unstructured, semi-structured, and structured. What puts head above shoulders is to ensure that your data is structured, and this is where sentiment analysis comes…
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Revuze marketing Team chose the top 10 marketing strategy articles that every marketer should know by heart. Click inside to find read our most loved articles for 2020
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Revuze marketing Team chose the top 10 marketing strategy articles that every marketer should know by heart. Click inside to find read our most loved articles for 2020
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Launching a new product is not a piece of cake. It requires careful planning and timely implementation of strategies to make your product launch a success.
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