This past year has had its challenges. 2020 was a year of reckoning and changes, including a global pandemic that has reshaped consumers and markets. Following is a collection of fifteen insightful resources on customer experience management handpicked by our CX experts.
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Competitive Intelligence & Product Intelligence According to research from BCG and Google, Consumer Packaged Goods (CPG) companies that adopt Advanced Analytics (AA) and AI technologies at scale can boost revenue by over 10%. Imagine Nike, and it’s $40B in revenue growing by 10-15%! Competitive Intelligence is part of the AA family that helps brands understand what is going on in their market. The more refined the Intelligence is, the better, and the best…
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Learn Why Brands Should Use Feature Marketing Strategy And Focus On Features Rather On “Branding” Especially In Early Stages
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According to a recent Nielsen research, over 80% of new consumer product launches in the fast-moving consumer goods segment fail. According to another Nielsen article, 70% of these launches are by established brands. With so many failures out there, you’d expect that brands would know better by now how to deliver innovation and what would be essential new product launch steps. Established brands are supposed to do well on execution…
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In current times online sales (eCommerce and Direct to Consumer – D2C) are booming. Many brands embrace D2C and other online sales methods to boost revenues while building a more direct relationship with consumers. In this guide, we will learn how fortune 500 brands launch new products with customer-centric approach in their minds.
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A planned product launch strategy will ensure that you reach your goals smoothly. In this article, we will discuss five simple steps to launch your product successfully.
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In this article, we will learn how to use sentiment analysis using product review data.
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Data Cleanup Guide: Sentiment Analysis of Reviews – The Data Cleanup Guide (2021)
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In this article, we will learn why it’s essential to create a product launch marketing plan, discuss the eight key steps to create a product launch plan, and see some examples of successful product launches that you can replicate.
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Learn what is the difference between social insights and eCommerce insights and when to use each one of them
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Announcing Unlimited Market Research While market research becomes more and more important as a way for brands to understand their audiences, especially now, it has 2 traditional, key pain points: Cost Time According to McKinsey, as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require more than monitoring product sales numbers. Brands will have to do extensive consumer-insights…
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