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Consumer Insights Blog

Your Go-to Blog for Actionable Consumer Insights, Tips and Best Practices on Everything Voice of Customer

Latest Post

Turning Pain Points into Progress with VoC Data from Online Reviews
Turning Pain Points into Progress with VoC Data from Online Reviews
Star ratings are one of the ways consumers make their purchase decisions. Five-star ratings mean the product met consumer expectations and is worthy of being purchased,...
Florence Broder Florence Broder

Sep 23, 2024 ‧ 5 MIN.
All Articles Consumer Insights E-commerce General Innovation Marketing Product News
The Future of Market Research: Insights from a Fireside Chat

The Future of Market Research: Insights from a Fireside Chat

Market research is experiencing a revolution, driven by technological advancements and new data sour...

Florence Broder

May 21, 2024 ‧ 5 MIN.
Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar

Weight Loss Trends: Berberine Nature’s Ozempic & Vinegar

With high-profile celebrity endorsements of weight loss medications and increasing consumer awarenes...

Florence Broder

May 16, 2024 ‧ 5 MIN.
The Psychology of Purchasing: Key to Online Reviews

The Psychology of Purchasing: Key to Online Reviews

When it comes to social listening, most companies take it seriously, investing in sophisticated SaaS...

Florence Broder

May 5, 2024 ‧ 5 MIN.
How to Generate a Customer Satisfaction Analysis in Minutes

How to Generate a Customer Satisfaction Analysis in Minutes

When your customers are not satisfied with the services you provide, they tend to look elsewhere for...

Emily Louise Spencer

May 1, 2024 ‧ 8 MIN.
5 Ways to See How Your Brand Measures Up

5 Ways to See How Your Brand Measures Up

Whether you’re a marketing professional or in innovation, understanding your brand’s position in...

Florence Broder

Apr 25, 2024 ‧ 5 MIN.
Boosting Product Reviews: Innovative Strategies Across the Web

Boosting Product Reviews: Innovative Strategies Across the Web

Ever wondered how many consumers actually review products? The fact is, it’s not that many. Only 5...

Florence Broder

Apr 24, 2024 ‧ 5 MIN.
Big Reveal: How Amazon Manages Customer Reviews

Big Reveal: How Amazon Manages Customer Reviews

Wanna buy something? Books? Cosmetics? Appliances? The first stop for most consumers is hands down A...

Florence Broder

Apr 17, 2024 ‧ 5 MIN.
Exploring Consumer Sentiment: The Rise of Beauty Machines

Exploring Consumer Sentiment: The Rise of Beauty Machines

In the face of ever-evolving beauty standards and a growing emphasis on personal wellness, the home-...

Florence Broder

Apr 16, 2024 ‧ 4 MIN.
Sentiment Analysis 101: Dive into the Basics

Sentiment Analysis 101: Dive into the Basics

In today’s competitive business landscape, data-driven organizations have a significant edge: ...

Emily Louise Spencer

Apr 9, 2024 ‧ 4 MIN.
Focus Groups: Types, Advantages & Disadvantages

Focus Groups: Types, Advantages & Disadvantages

Emerging post-World War II from the behavioral science field, focus groups have since matured into a...

Florence Broder

Apr 9, 2024 ‧ 5 MIN.
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