There’s no single right way to get into the heads of your customers. As a consumer insights pro, you have an entire toolbox of options when it comes time to get answers to your most pressing business questions. Sometimes the situation will call for surveys. Other times, the problem will be complicated enough to warrant hiring a consultant for market research services. Here, we want to talk about how valuable…
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Getting in the heads of your customers (or consumers in general) can save you a lot of time and money in product development and marketing. But actually generating insights to find answers to your most pressing questions can be a challenge. Every consumer insights specialist is familiar with the tried-and-true techniques—surveys, focus groups, and social media monitoring. However, there comes a time when these techniques aren’t getting the job done…
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The balance of power in relationships between brands and consumers has completely shifted. Long product development cycles and powerful mass-market advertising used to give brands all the power. Now, just about any product or feature can become a commodity, giving consumers the power to choose an abundance of options. To meet (and exceed) consumer demands, you need deeper insights into their desires. And while you have access to more customer…
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With the Revuze automated analysis of consumer opinions, anyone can turn any textual opinion data into actionable business intelligence. We leveraged our own technology to provide you with insights on the fabric care industry, analyzing online opinion data from several eCommerce sources. Market overview and research scope According to a recent analysis, the fabric care market (laundry and related products) size is $90.65B and is expected to grow to…
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We’ve written a lot about consumer insights in 2018. This is our attempt at picking the top 4 insights to help make a big positive impact in this area for your business in 2019, Our unique perspective on consumer insights, delivering a revolutionary technology for this space, makes us look at understanding consumers from a different angle. While we recognize that deep understanding of consumers is a difficult task, our…
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Understanding customers is a difficult task. It typically involves experts, either from in-house or outsourced, making this a lengthy and expensive proposition, not to mention that in most cases the result is just a partial understanding. Additionally, Customers’ opinions can change quickly. There’s always a reason for change. Just to name a few reasons: Seasonality Market disruptors Change in tastes Competition When you connect the dots, you easily see that…
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Most businesses either sell to other businesses (B2B = Business to Business) or to consumers (B2C = Business to Consumer). Business software vendors, office equipment vendors and commercial banks are examples of B2B companies. CPG, restaurants and retail stores are examples of B2C companies. When you are working with B2Bs, your focus is on understanding, marketing to, selling to and servicing your clients. You want to be the expert on…
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According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies…
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With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right? What if we showed you the real value hides in negative reviews? Believe it or not, learning from positive reviews isn’t critical…
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Understanding consumer preferences and sentiment is a difficult, lengthy, expensive process involving many hours of analysis of experts resulting in only a partial understanding. Due to technological, budget and time limitations, what has become accepted the reality for consumer brands is they can come to understand consumer preferences for around just 5-10 aspects of a consumer product or service. Search online for “top factors consumers consider in a product” will…
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A major personal care brand went through a relaunch of a leading product line. With such a major relaunch the big issue is always to track and analyze the consumers response with high enough granularity that allows quick and focused response to issues. Otherwise you just fall into the hype cycle. Luckily, this brand leveraged Revuze for ongoing, automated and granular analysis of its market, and with this it was…
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