The Consumer Insights Blog

In this article, we will see food industry statistics, learn how to conduct product launch research, and choose an eCommerce strategy during COVID-19. We will also learn how to take your food business to the next level, identify some pitfalls to avoid, and discuss plans to position your product as the best in the market.

This article will explain what is brand equity, why it is important, and how to build it.

In Revuze’s recent Athletic Footwear Industry Report we pointed Sthat sneakers and athletic footwear are leading the charge on sustainability in the apparel market. While most apparel products are simple, sneakers are different as they are complex and require various parts, compounds, and materials. AThe more “sporty” the shoe is, it usually requires more petroleum-based synthetic materials, making it more difficult to manufacture with sustainability in mind.  According to a…

In this article we have gathered some examples of successful GTM strategies of all time and how to create a GTM strategy in times of crisis like COVID-19. Let’s get started.

There is no argument that the pandemic accelerated the move. The big question is when the dust settles what will Digital Transformation (DX) looks like.

In this article, I will explain why it is essential to know your competitors and conduct comprehensive competitive product analysis. I will also discuss some great examples of competitive product analysis to gather actionable insights from it.

Find what customer journey map is and how can you improve customer experience with it and increase your conversations rate

In this article we will discuss the best practices to improve your Amazon SEO so your product can get in front of the right audience

Weekly insights brought to you by Revuze is a weekly column that will present findings from our dashboards on specific industries or products. If you have any feedback or suggestions we are always happy to hear them! The Skin Care and Cosmetics Industry is a multi-billion global market. In the United States alone, the skincare and beauty product market is estimated at over 90 billion dollars in 2019. With a…

What is Sentiment Analysis Using Product Review Data There is no doubt product reviews contain a whole lot of information – from what consumers liked (or didn’t like) about the product, to favorite features, and even how it compares to the competition. Containing valuable consumer insights, this feedback data gold mine is all you need to elevate your Sentiment Analysis to the next level. In this article we’ll explain what…

In this article, we will explain what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool.