When it comes to marketing, you can’t talk about it at any length without inevitably involving data. Data is the scientific key to marketing, allowing for verifiable and testable ways of creating great branding and marketing strategies. You can do market research to try and understand the retail consumer all you like, but without involving data you’ll only have a rudimentary, qualitative view of the picture — not the best…
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Why Customer Empathy Is Important in Customer Service Customer empathy is more than simply doing what your customers want. It’s the process of understanding your customer base, what they want and need from you and how you can best provide it. Empathy in customer experience has been rated one of the top concerns of consumers, with the need to feel valued by brands growing more and more in recent years.…
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With the ongoing conversations on gender identity and the dismantling of the social constructs of what is seen as “masculine” and “feminine,” it is not surprising that such discussions have reached the fragrance industry, as well. In many markets — most notably, the toys industry — there already is a push for gender-neutral products, a change that also affects product branding and marketing. At Revuze, we use AI to collect…
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The global chip shortage, one of the most consequential shortages of the ongoing supply chain crsis, has caused major disruptions and delays in the production of electronics, cars, and many other consumer products. The shortage in chips has seen demand and prices spike. Because the two largest producers of computer chips are foreign countries — Taiwan and South Korea — minor U.S. manufacturers are seeing demand spike run up to…
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This holiday season, if you are looking for funny gift ideas, look no further. Revuze data shows that food products with toilet-related marketing are popular gift choices. Children love toilet humor: it’s relatable, it’s provocative, and it easily upsets adults. But are we so sure adults don’t find poop jokes hilarious, too? Maybe they wouldn’t laugh out loud, especially when in company; but one should not underestimate the power of…
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The marketing landscape has undergone tremendous changes, as now customers have several ways to express their feelings and pain points whenever they have a negative experience with a product or service. Online reviews are one of the most common ways for consumers to express their disappointment, and therefore it’s no surprise if you notice you’re getting negative reviews on your product. Reviews typically come in the form of unstructured data…
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Information is power, so you’ll have a huge competitive advantage if you know how to interpret feedback from customers and use the analyzed tips that can be generated from it. Customer feedback analysis is a powerful tool that helps you take feedback from your audience and turn it into something useful, a clear target for improvements that you can make and complaints that have been made. Remember, while not all…
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The world’s population is still reeling from the effects of the COVID-10 pandemic, and so many businesses have had to quickly transition online because of store closures and lockdowns. Given the circumstances, this is the right time to discuss what you can do to make sure your business can thrive, even at this challenging time. Whether you are planning to launch a new product or you just want to expand…
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Customer feedback is crucial in today’s market; consumers want to feel listened to and valued by the brands they interact with. Customer feedback allows you to see into the minds of your target demographics, as it provides you with precious information about what they want from you and how you might go about providing that in your products and services. This is incredibly useful when building new enterprises and products.…
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A few years back, data was a vogue word; but things have dramatically changed. We are now in the era of big data; most businesses depend on data for their daily transactions and decision-making. A Forbes article reports that the amount of data created, captured, and copied in 2020 reached 59 trillion gigabytes; an almost whopping 5,000% departure from the 1.2 gigabytes of 2010. While a large volume of data…
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This product insights guide for product managers and marketers will cover all the basics of product insights and consumer insights to build a product that customers will love for years to come
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