The Consumer Insights Blog

In this article we will discuss the best practices to improve your Amazon SEO so your product can get in front of the right audience

What is Sentiment Analysis Using Product Review Data There is no doubt product reviews contain a whole lot of information – from what consumers liked (or didn’t like) about the product, to favorite features, and even how it compares to the competition. Containing valuable consumer insights, this feedback data gold mine is all you need to elevate your Sentiment Analysis to the next level. In this article we’ll explain what…

In this article, we will explain what customer intercept surveys are, give you some examples, and talk about the advantages and disadvantages of using this popular research tool.

Mobile Game Reviews Online ratings and mobile game reviews matter to eCommerce, as they directly impact conversions and sales. We’d like to now highlight the golden insights that hide in these opinions, specifically for gaming companies. There’s plenty of research showing how more reviews and better star ratings drive more purchases. Here’s one recent research from the Spiegel Research Center showing that leveraging reviews can increase online conversion by 270%…

It is no secret knowing and understanding how and why consumers buy can make marketing a whole lot easier. Sadly, we don’t have a crystal ball. But what we do have is Consumer Behavior analysis. This article will explain what is Consumer Behavior, its importance, what influences consumers, and how you can leverage customer reviews to predict consumer trends and behaviors. What is Consumer Behavior Consumer behavior is the study…

What is customer experience analytics? Customer experience analytics is the collection and processing of customer data in order to obtain a better understanding of customers points of view, pain points, and experiences with a product or service.  Quality customer experience analytics provides valuable insights that enable brands to make data-driven intelligent decisions, potentially improving consumers’ shopping, support, and service experience. In addition, the information collected can help create optimized marketing…

What is D2C? Direct to consumer marketing (D2C) is a tactic in which a company advertises and sells a product or service directly to consumers, evading the middlemen in order to reduce costs for the consumers and gain a better ROI for the company itself. Why is D2C important? It’s all about evolution and survival of the fittest.  eCommerce marketplaces are the first wave of digital commerce. They took a…

With thousands of other listings to compete with, it can be challenging to get your product to rank higher in Amazon search results. This guide will provide you with actionable steps on how to optimize your listing on Amazon