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Consumer Insights Blog

Your Go-to Blog for Actionable Consumer Insights, Tips and Best Practices on Everything Voice of Customer

Latest Post

Influencer Marketing Done Right: Strategies to Amplify Your Brand and Expand Reach
Influencer Marketing Done Right: Strategies to Amplify Your Brand and Expand Reach
Influencers play a prominent role in business. Their role expands  anywhere from mobile screens to   TV. Consider Emily Cooper, the protagonist of Netflix’s Emily in...
Florence Broder Florence Broder

May 15, 2025 ‧ 4 MIN.
All Articles Consumer Insights E-commerce General Innovation Marketing Product News
The 5 Best Market Research Analysis Tools of 2025

The 5 Best Market Research Analysis Tools of 2025

As a brand looking to stay ahead of the competition, you need to tap into data about various markets...

Florence Broder

May 14, 2025 ‧ 8 MIN.
10 Medallia Alternatives to Know in 2025

10 Medallia Alternatives to Know in 2025

As customer experience becomes a top competitive differentiator, the need for real-time insights and...

Florence Broder

May 12, 2025 ‧ 11 MIN.
What Is the Difference Between Text Mining and Sentiment Analysis?

What Is the Difference Between Text Mining and Sentiment Analys

A few years back, data was a vogue word; but things have dramatically changed. We are now in the era...

Simone Somekh

May 11, 2025 ‧ 7 MIN.
Brand Perception Research: Strategies to Elevate Brand Impact

Brand Perception Research: Strategies to Elevate Brand Impact

In the evolving eCommerce landscape, the barrier to entry for new brands is lower than ever. As a re...

Florence Broder

May 8, 2025 ‧ 7 MIN.
Hair Care Trends 2024: Top Consumer Priorities Shaping the Industry

Hair Care Trends 2024: Top Consumer Priorities Shaping the Indu

The hair care industry is undergoing a transformation, and these insights are some of the key takeaw...

Florence Broder

May 6, 2025 ‧ 4 MIN.
The 15 Best Influencer Marketing Platforms Shaping 2025

The 15 Best Influencer Marketing Platforms Shaping 2025

Influencer marketing isn’t just a trend or a test-and-learn channel anymore. It’s become a core ...

Florence Broder

Apr 29, 2025 ‧ 5 MIN.
Rethinking Returns: How Brands Can Minimize Losses and Maximize Customer Satisfaction

Rethinking Returns: How Brands Can Minimize Losses and Maximize

The Growing Challenge of Product Returns Returns remain a significant challenge for both eCommerce a...

Florence Broder

Apr 28, 2025 ‧ 3 MIN.
Product Launch Metrics: Examples & Best Practices

Product Launch Metrics: Examples & Best Practices

Launching a new product requires so much more than just a good go-to-market strategy. Ideally, it sh...

Florence Broder

Apr 22, 2025 ‧ 6 MIN.
7 Product Launch Metrics That Matter for Marketers

7 Product Launch Metrics That Matter for Marketers

If you’ve ever launched a new product, you know how critical the launch period is for measuring su...

Florence Broder

Apr 21, 2025 ‧ 7 MIN.
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