We’ve written a lot about consumer insights in 2018.  This is our attempt at picking the top 4 insights to help make a big positive impact in this area for your business in 2019, Our unique perspective on consumer insights, delivering a revolutionary technology for this space, makes us look at understanding consumers from a different angle. While we recognize that deep understanding of consumers is a difficult task, our technology finally allows anyone in
Understanding customers is a difficult task. It typically involves experts, either from in-house or outsourced, making this a lengthy and expensive proposition, not to mention that in most cases the result is just a partial understanding. Additionally, Customers’ opinions can change quickly. There’s always a reason for change. Just to name a few reasons: Seasonality Market disruptors Change in tastes Competition When you connect the dots, you easily see that slow and shallow is not
Most businesses either sell to other businesses (B2B = Business to Business) or to consumers (B2C = Business to Consumer). Business software vendors, office equipment vendors and commercial banks are examples of B2B companies. CPG, restaurants and retail stores are examples of B2C companies. When you are working with B2Bs, your focus is on understanding, marketing to, selling to and servicing your clients. You want to be the expert on your target market. Alternatively, when
According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies or more efficient production. Are
With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right?   What if we showed you the real value hides in negative reviews?   Believe it or not, learning from positive reviews isn’t critical for your business. In fact,