Product Launch Step

The Most Overlooked New Product Launch Step – Now More Critical Than Ever

Alon Ghelber

According to a recent Nielsen research, over 80% of new consumer product launches in the fast-moving consumer goods segment fail. According to another Nielsen article, 70% of these launches are by established brands. With so many failures out there, you’d expect that brands would know better by now how to deliver innovation and what would be essential new product launch steps. Established brands are supposed to do well on execution…

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unlimited market research

Revuze Announcing Unlimited Market Research

Boaz Grinvald

Announcing Unlimited Market Research While market research becomes more and more important as a way for brands to understand their audiences, especially now, it has 2 traditional, key pain points: Cost Time According to McKinsey, as consumers changed their behaviors and preferences already due to the pandemic, for brands to keep sync with their audiences will require more than monitoring product sales numbers. Brands will have to do extensive consumer-insights…

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improve customer surveys

How To Improve Customer Surveys In 2020 (The Easy Way)

Alon Ghelber

Customer surveys are crucial to understand your customer’s needs and wants. They offer an excellent medium to gauge customer satisfaction that helps to optimize your customer experience. Better customer experience improves customer loyalty leading to higher profits. However, the traditional techniques of conducting customer surveys and evaluating the collected data has become old and needs an upgrade. Hence, it’s incredibly important to improve customer surveys. In this article, we will…

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