Why the consumer insights space is still in the mainframe era?

Consumer insights are not accessible to the wide audience within organizations. You may think they are, but they’re not. What is available in brands is a centralized system that circulates predefined set of insights to different audiences. And because its one system that caters to a wide range of roles, and because its setup by people with limited time, it is set for the lowest common denominator in terms of…

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The 50 things consumers care about in your brand

There’s a huge misconception within consumer brands. There is a belief that consumers care about 5-10 different aspects of a product of a service or a brand. Even if you search online for “top factors consumers consider in a product” you find a long array of “5 factors” or “top factors” or even “top 10 factors” articles. Reality is consumers are much savvier today and typically consider 40-60 different aspects…

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5 steps to make your consumer brand agile with actionable data

The business world today is moving at a much faster pace, and rapid changes in competition, demand, technology etc. have made it more critical than ever for consumer brands to be able to respond to changes quickly. But according to a recent McKinsey Survey, organizational agility the ability to quickly react to change and move toward value-creating and value-protecting opportunities is elusive for most. According to Accenture research of consumer goods makers,…

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5 steps to acing your durable goods launch

According to Harvard Business School about 95 percent of new consumer products fail. The problem often is that their creators are using an ineffective market research. Harvard Business School encourages consumer brands to look at products the way customers do: as a way to get a job done. In this post we’ll offer (based on our experience) the 5 steps to acing a consumer product launch.   Anatomy of a…

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Procter & Gamble invites Revuze to speak at IIeX Atlanta on Making Better Decisions Faster, by Turning Every Employee into an Analyst

Revuze is honored to be invited to speak at IIeX Atlanta by Procter & Gamble. As a Procter & Gamble supplier of consumer insights technology Revuze partnered with Procter & Gamble across many product areas to win its confidence. Revuze is the first automated market research technology, turning unstructured text from eCommerce sites, Social Media, call centers, emails, surveys etc. into a complete market research analysis, covering brands to products…

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Is Social Listening Delivering on Its Promise?

This year (2018), an estimated 3.2 billion people will be using social media worldwide. With this magnitude there is no question every brand wants to know what is said about it over social media. Its common knowledge that that’s where consumers express themselves and following what your consumers are saying about you is good practice. Just to look at a couple of data points about the sheer volume of information on social media…

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How can 8 people handle product returns of 5,000 product lines?

With the incredible ease of online shopping comes a huge retail and CPG problem – a growing rate of returned products. It’s not uncommon to see return rates of 30% or more for merchandise that’s bought online. Clothing returns can be around the 40% mark. In total, Americans returned $260 billion!!! in merchandise to retailers last year, or 8% of all purchases, according to the National Retail Federation. That 8%…

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New research report – The pros and cons of incentivized reviews

There’s a new Revuze research report in town! Comparing incentivized reviews to non-incentivized ones to highlight the differences in score and content that you get from each. Below are some of the report highlights and to read the full report just contact us. Enjoy:   According to a recent research 97 percent of customers said they had read reviews in 2017. This is no secret that online reviews are skyrocketing…

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Why text analytics and NLP are NOT the answer?

With 90% of the world’s data created in the last 2 years the world data is growing at a scary pace…there are so many ways now for consumers to share data and information that organizations everywhere need to analyze and deal with textual data. Obvious examples are customer service (returns, complaints), QA (failures, missing parts, packaging), product (popular features, negative reviews, competitive analysis) and market research (analyzing brands, products and…

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90% of the data was created recently

Market Research in a world where 90% of the data was created recently According to a recent report by IBM’s Marketing Cloud,  90% of the world’s data was created in the last 2 years!!! Isn’t it amazing? The world had grown 10X in data in 730 days at a rate of 2.5 quintillion bytes of data a day!…there are so many implications for this – where do you save all…

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