Come see Revuze at SAP Customer Experience Live!

Revuze will be showcasing it’s near real time CX Analytics at the SAP Customer Experience Live event, part of SAPPHIRE NOW. In addition we’re honored to be speak at the event as part of a panel called “From Data to Dollars, Learn How Three Startups Are Transforming Customer Experience (CX) Analytics”. Revuze is the first all automated CX Analytics technology, turning unstructured text from eCommerce sites, Social Media, call centers,…

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10 Key Analytics Reports Every Consumer Insights Pro Needs

Your job doesn’t stop at collecting data and generating consumer insights. If you can’t effectively communicate those insights to the right people, the whole process could go to waste. However, there’s no one-size-fits-all approach to consumer insights reporting. At times, you’ll need to generate reports to product and engineering teams to refocus development processes. Other times, you’ll need to give marketing the insights necessary to fine-tune messaging for the preferences…

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Taking Consumer Insights to the Next Level with Sentiment Analysis

Getting inside the heads of your customers can make all the difference in your business. And over the last few weeks, we’ve discussed several ways you can collect consumer insights—surveys, focus groups, and working with a consultant. But you don’t always have to look outward to gain consumer insights. So much of the data you have on hand—in product reviews, social media conversations, call center transcripts, and more—can be mined…

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Revuze 6 Keys Focus Group

The 6 Keys to Focus Groups that Generate Valuable Consumer Insights

There’s no single right way to get into the heads of your customers. As a consumer insights pro, you have an entire toolbox of options when it comes time to get answers to your most pressing business questions. Sometimes the situation will call for customer satisfaction surveys. Other times, the problem will be complicated enough to warrant hiring a consultant for market research services. Here, we want to talk about…

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How to Successfully Use Market Research Services for Consumer Insights

Getting in the heads of your customers (or consumers in general) can save you a lot of time and money in product development and marketing. But actually generating insights to find answers to your most pressing questions can be a challenge. Every consumer insights specialist is familiar with the tried-and-true techniques—surveys, focus groups, and social media monitoring. However, there comes a time when these techniques aren’t getting the job done…

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Using Surveys to Effectively Get Inside Your Customers’ Heads

The balance of power in relationships between brands and consumers has completely shifted. Long product development cycles and powerful mass-market advertising used to give brands all the power. Now, just about any product or feature can become a commodity, giving consumers the power to choose an abundance of options. To meet (and exceed) consumer demands, you need deeper insights into their desires. And while you have access to more customer…

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State of the US fabric care industry

With the Revuze automated analysis of consumer opinions, anyone can turn any textual opinion data into actionable business intelligence. We leveraged our own technology to provide you with insights on the fabric care industry, analyzing online opinion data from several eCommerce sources. Market overview and research scope According to a recent analysis, the fabric care market (laundry and related products) size is $90.65B and is expected to grow to $152B…

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4 Game Changers for Consumer Insights Strategy in 2019

We’ve written a lot about consumer insights in 2018.  This is our attempt at picking the top 4 insights to help make a big positive impact in this area for your business in 2019, Our unique perspective on consumer insights, delivering a revolutionary technology for this space, makes us look at understanding consumers from a different angle. While we recognize that deep understanding of consumers is a difficult task, our…

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Why Customer Analytics is Stuck in the dinosaur era?

Understanding customers is a difficult task. It typically involves experts, either from in-house or outsourced, making this a lengthy and expensive proposition, not to mention that in most cases the result is just a partial understanding. Additionally, Customers’ opinions can change quickly. There’s always a reason for change. Just to name a few reasons: Seasonality Market disruptors Change in tastes Competition When you connect the dots, you easily see that…

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Why B2B selling to B2C need to care about consumer reviews

Most businesses either sell to other businesses (B2B = Business to Business) or to consumers (B2C = Business to Consumer). Business software vendors, office equipment vendors and commercial banks are examples of B2B companies. CPG, restaurants and retail stores are examples of B2C companies. When you are working with B2Bs, your focus is on understanding, marketing to, selling to and servicing your clients. You want to be the expert on…

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Bring it back – how to know if discontinued products still have some mileage on them?

According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies…

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