Behind the scenes, we’ve been working hard to bring you a new feature that will save you time and make it easier to understand what your consumers are thinking. We’re thrilled to announce the launch of our new Generative AI Summaries feature for topics.

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So, what do Generative AI Summaries mean for you?

You know those times when you’ve delved into topics, and the review and opinion dataset was HUGE? There were probably thousands of reviews. No doubt you’ve wanted to make heads or tails of what it all means. Our new feature reviews and generates a quick summary of the positive and negative feedback for a topic. You can toggle between different topics, brands, products, and timeframes to delve into the information you’re looking for.

As you can see in the animation below, we selected the “Fit” topic in the Footwear category and were prompted with buttons to generate a summary for positive and negative reviews. The summary can be easily copied and pasted and integrated into presentations and reports.

Top Uses

The best practice recommendation is to be specific when selecting filter parameters. This specificity leads to more precise topic summaries since it focuses on a subset of the review data. What’s key to success is adjusting the time frame.

This feature is great for:

• Product launches: Quickly summarize and assess the positive and negative sentiment surrounding your new product and make necessary adjustments.
• Product development: If you make changes to your product, swiftly gauge people’s responses. Whether you implement changes in packaging, fabrics, or formula, you’ll gain an understanding of consumer sentiment regarding specific topics. Monitor sentiment changes by, for example, checking sentiments a month before and after the changes were implemented.
• Identifying quality issues: Use the topic summaries to pinpoint declines in product quality and take steps to address them.
• Competitive assessment: To understand consumer sentiment about specific topics related to your competitors’ products, easily select their brand or product, a topic, and timeframe. With a new competitive product launch, stay informed about what consumers are thinking.

Start Using AI Summaries Now!

We hope this feature saves you significant time and helps you make strategic decisions with greater agility. This is just the beginning! Our product roadmap includes the next phase of this feature, which is to summarize multiple topics at once. Stay tuned for the announcement. In the meantime, you can learn more about how Revuze can help you brand here.

Florence Broder