90% of the data was created recently

Posted by wplogin on  January 31, 2018

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Market Research in a world where 90% of the data was created recently According to a recent report by IBM’s Marketing Cloud,  90% of the world’s data was created in the last 2 years!!! Isn’t it amazing? The world had grown 10X in data in 730 days at a rate of 2.5 quintillion bytes of data a day!…there are so many implications for this – where do you save all this data,  how do you

Market research without (human) limits

Posted by wplogin on  January 22, 2018

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According to a recent IBM research by 2020  US analyst and data jobs will grow 15% to a whopping 2.35M positions! It seems the more data there is we need more people to handle the data, especially market data. Isn’t something wrong with this picture? The more technology we have, better computers, more software options, smart machines – we still need more and more people? What do we need in terms of technology to be