Why B2B selling to B2C need to care about consumer reviews

Why B2B selling to B2C need to care about consumer reviews

Most businesses either sell to other businesses (B2B = Business to Business) or to consumers (B2C = Business to Consumer). Business software vendors, office equipment vendors and commercial banks are examples of B2B companies. CPG, restaurants and retail stores are examples of B2C companies. When you are working with B2Bs, your focus is on understanding, marketing to, selling to and servicing your clients. You want to be the expert on…

Read More
discontinued products

Bring it back – how to know if discontinued products still have some mileage on them?

According to Harvard Business School about 95 percent of new consumer products fail. We’ve all heard about different flops, from New Coke to the Samsung Note 7 to Fitbit Force, new consumer products are coming and going quickly and maybe sometimes they’re disappearing too quickly…right? In other cases it’s not failure that drives the change but progress, where brands discontinue products to make space for new trends or better technologies…

Read More
Why negative consumer reviews are a better data source

Why negative consumer reviews are a better data source

With nearly 95% of shoppers reading online reviews before making a purchase decision (Spiegel Research Center) most brands work hard to drive more positive reviews of their products or services. So, they do everything in their power to get five-star reviews and prevent any negative reviews, right? What if we showed you the real value hides in negative reviews? Believe it or not, learning from positive reviews isn’t critical for your…

Read More

Why text analytics and NLP are NOT the answer?

With 90% of the world’s data created in the last 2 years the world data is growing at a scary pace…there are so many ways now for consumers to share data and information that organizations everywhere need to analyze and deal with textual data. Obvious examples are customer service (returns, complaints), QA (failures, missing parts, packaging), product (popular features, negative reviews, competitive analysis) and market research (analyzing brands, products and…

Read More

90% of the data was created recently

Market Research in a world where 90% of the data was created recently According to a recent report by IBM’s Marketing Cloud,  90% of the world’s data was created in the last 2 years!!! Isn’t it amazing? The world had grown 10X in data in 730 days at a rate of 2.5 quintillion bytes of data a day!…there are so many implications for this – where do you save all…

Read More

Market Research: How to do it without (human) limits

Market Research Statistics According to a recent IBM research by 2020  US analyst and data jobs will grow 15% to a whopping 2.35M positions! It seems the more data there is we need more people to handle the data, especially market data. Isn’t something wrong with this picture? The more technology we have, better computers, more software options, smart machines – we still need more and more people? What do…

Read More