Improve product listing

Improve Your Product Listing

Data-driven product listing upgrades improve brand search visibility and conversion rate, generating better traffic and more sales. Basing your upgrades on customer feedback data will give you even better results.

Customer review analysis allows you to gather all the information you need to optimize your product listings and customer experience, giving your business the ultimate boost. 

Revuze can help you do just that.

Revuze developed the first self-training, low touch AI technology that collects and analyzes customer feedback automatically and serves valuable insights. This whitepaper will show you exactly how you can use our dashboard to extract data and improve your product listing.

Ready? Great, let’s go!

Identify Your product Strengths and Weaknesses

Knowing what’s working and what’s not is business gold. So, your first step should be a quick SWOT analysis of your product, brand, and competitors.

Choose your top 4 competitors and Identify their strengths and weaknesses by:

  1. Login to dashboard → Filter → Products → Enter 4 product names
  2. Go to “Topics” and extract the top liked, disliked, most trending topics with negative sentiment and positive sentiment.
  3. Select a topic and extract the keywords with the strongest positive/negative sentiment.
  4. Go to comparison and see how your product compares to the competition
  5. Repeat the process for all of the topics in section 2
  6. Use these keywords to improve your product listing and improve your sentiment.
  7. Add Q&A according to your findings

Improve Your D2C (Direct to Customer) Approach

The Direct to Customer approach allows you to eliminate the barrier between your business and the consumer. It enables you to get better control over your brand identity, reputation, and marketing strategies. You should leverage customer feedback and optimize your consumer engagement by doing the following:

  1. Use the keywords you identified in a(4) in your website’s product page and improve how you rank.
  2. Choose topics related to delivery, support, and return & refund to adjust your policies.

Consumer Insights Driven SEO

Identifying keywords and using them in your search engine optimization (SEO) is a sure way to improve brand visibility and listings, attracting more consumers. Monitoring and analyzing how customers describe and talk about a product in their reviews is a great way to detect these valuable keywords or phrases.

Collecting keywords can be done quickly and simply on the dashboard directly (as described above). Alternatively, we offer our clients personalized Keyword Reports – collected by brand or by-product, and divided for 4-5 star reviews or 1-3 star reviews.

  1. Use our “top 100 keywords in 4-5 star reviews” report to understand what customers are looking for in your brand’s products and your competitor’s products. Use these keywords to improve how your product ranks and get better ROI.
  2. Use our top 100 keywords in 1-3 star reviews report and understand your brand’s pain points and your competitor’s pain points. Use these keywords to improve how your product ranks and get better ROI.

Conclusion

These reports combined with our dashboard, providing reviews content, and word clouds, are the optimum data combination to help you boost your brand SEO.

 

Find Out How Revuze Can Help You Grow

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