Amazon is touting this year’s July Prime Day event as the most successful ever! Amazon Prime has over 200 million members in 23 countries around the world. And even if there isn’t a dedicated regional Amazon site, they ship globally. Beyond Prime members, there are also other shoppers who make regular purchases on Amazon.

 For a long time, ad budgets have been going to Google and Meta, but the tide is turning. What we’re also seeing is that more brands are shifting budgets to Amazon Ads to create brand awareness and convert consumers. A recent CNBC article showed that Amazon Ad revenue grew by 19% while Google and Meta ads have been stagnating. Overall they have a 7.3% market share when it comes to online advertising. 

Here at Revuze, we’re not surprised, because with over 250 million consumer reviews,  Amazon is consistently the top source. We know that these reviews help influence the consumer to complete their purchase. Given the numbers, we want to take a deep dive into the world of Amazon Ads so you can better convert consumers. 

Why Amazon Ads

Amazon is synonymous with online shopping giving shoppers access to everything at their fingertips. Given their high intent, Amazon shoppers are an audience that you want access to. Their ad platform is flexible, has robust metrics, precise targeting, empowering brands from around the world.

Let’s dive a little deeper into the different aspects of the Amazon Ads platform.

1. High Intent Audience:

As mentioned earlier, Amazon Ads gives you access to millions of eager shoppers. They’re ready to hit that “Add to Cart” button – it’s like having a store full of enthusiastic customers just waiting for your products! Amazon ads are an effective medium to get in front of your target consumer audience.

2. Increased Visibility: 

Shine like a superstar on the digital red carpet! Amazon Ads put your products in the spotlight, so you can strut your stuff and steal the show. There are a range of ad formats including audio ads for Alexa, video ads for Prime Video, and more! (We’ll delve into the ad options a bit more below.) Remember, that Amazon’s catalog is completely ecommerce oriented with limited display options but super targeted.

3. Targeting Options: 

With Amazon Ads, you’re the master of targeting. Pick your keywords, choose specific product categories, or zero in on customers with particular interests – your ads, your rules! There is a robust toolset that includes audience segmentation, insights, customer journey optimization, behavioral and contextual targeting, lookalike audiences, remarketing, audience discovery, and various advertising formats available for reaching the right audiences on Amazon’s platform. You can also target desktops or mobile making it easy to target anyone!

4. Measurable Results and Cost Control

Like many ad campaign platforms, the effectiveness of Amazon ads can be measured and optimized.  Track your success, tweak your strategy, and celebrate those A+ results!

All the tools make it easy to monitor your ad spend. Set your daily spending limits and bid smartly to avoid breaking the bank. It’s like being your own financial guru

5. Customization:

Express yourself with unique ad campaigns tailored to your brand’s vibe. Whether you’re suave and sophisticated or fun and quirky, Amazon Ads has got you covered.

A Range of Amazon Ad Formats

It’s not just about selling – Amazon Ads help you build your brand persona, so you can make a lasting impression on your adoring fans (aka customers). Amazon ads have a range of formats to put your brand and products at center stage.

1. Sponsored Products: This is one of the most common ad formats. It usually appears at the top of the search page.  Put your star products in the spotlight! Sponsored Products let you steal the show on search results and product detail pages. Here’s an example of a laptop search and the sponsored product is at the top garnering the lion share of attention from consumers.

2. Sponsored Brands: Strut your brand’s stuff with style! Showcase your logo and products in style on search results pages.

3. Sponsored Display: Now you’re everywhere – on and off Amazon! Get your brand in front of the right people with targeted audience and product placements.

4. Stores: Roll out the red carpet for your brand with Amazon Stores! Create multi-page shopping destinations that make shoppers feel like VIPs. This is one example from Lenox. Note the vibrant and visually appealing header.

5. Video Ads: Lights, camera, action! Tell your brand story in full technicolor with engaging video ads in search results and product pages.

Conclusion

Remember, with Amazon Ads, you’re not just promoting, you’re building your brand! So get ready to make a splash, steal the spotlight, and turn those shoppers into your biggest fans! It ensures that there is two-way communication. You highlight the products your consumers want and they give you the feedback in their review. Don’t miss the chance to use this platform and convert shoppers viewing your digital shelf. Together with consumer insights from the online reviews, it’s the ultimate way to keep your finger on the pulse of your brand.

Florence Broder