A Comprehensive Handbook for Consumer Brands
Are you still using survey or panels to get your Voice of Costumer (VoC) data? Then you’re missing a big piece of the puzzle.
Keep up with your consumers, by using online review analytics, which is Big Data and scalable!
This ebook explores the various methodologies that consumer brands have been using to tap into the VoC. It delves into the pros and cons of surveys and panels, highlighting the value that consumer insights from online reviews can provide. Online reviews offer an added dimension, capturing the thoughts of consumers following their purchase. The insights generated by generative AI can assist consumer brands in making strategic decisions related to campaign optimization, product innovation, PDP pages, and more.
Here, we will touch on the following topics:
- Exploring Research Methodologies to Measure VoC
- Social Listening vs. Consumer Listening
- Global Reach and Geographic Analysis
- Don’t miss real use case that can transform the way to work in marketing, innovation, and ecommerce!
Happy reading!
