How 2021 Was the Year of Gender-Neutral Fragrances
Gender neutrality has become increasingly more relevant and seeked out in the past five years: according to Google Trends data, global online searches for the term “gender neutral” have spiked by 154% between 2017 and 2021. It’s not surprising that the ongoing conversations on gender identity and the dismantling of the social constructs of what is deemed “masculine” and “feminine” has reached the fragrance industry. Revuze’s AI tool analyzed over 387,000 online opinions on fragrances and discovered that, in 2021, there was a 176% increase in online reviews mentioning the gender-neutrality of the product. Read the details in this original data report.