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A Deep Dive into Incentivized Reviews & the Cosmetics Industry

Incentivized reviews are prevalent in the cosmetics industry. Consumers often like to try before they buy. The question we set out to answer is whether incentivized reviews always have some form of impact on consumer sentiment and how they impact.

This report dives into the following topics:

  • Incentivized reviews by brand
  • Incentivized review’s impact on star ratings
  • Exceptions to the rule

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