A Deep Dive into Incentivized Reviews & the Cosmetics Industry

Incentivized reviews are prevalent in the cosmetics industry. Consumers often like to try before they buy. The question we set out to answer is whether incentivized reviews always impact consumer sentiment.

This report delves into incentivized reviews for the following:

  • Incentivized reviews by brand
  • Impact of incentivized reviews on star ratings
  • Exceptions to the rule

Happy reading!

To learn how Revuze handles your information, please see our Privacy policy.