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Delve into the Formula & Packaging Topics for Cosmetics

As part of the innovation process, many cosmetics brands decide to change a product’s formula. However, are the changes always worth it? We will delve into the trends to understand where the changes were implemented well and when they are to the detriment of the brand. The report also take a closer look at some of the newest packaging trends are that are appealing to consumers.

This report explores the world of cosmetics for the following:

  • The impact of formula changes on consumer sentiment
  • Successful and unsuccessful implementation of cosmetics formula changes
  • The impact of packaging on consumer sentiment

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