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New Report: Consumer Trends in the Cosmetics Category

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Ensure your brand has its finger on the pulse of what cosmetics consumers want!

In their recent report, Revuze showcases consumer trends in the Cosmetics Category, based on consumer reviews collected in 2023, for segments like; face makeup, eye makeup, lip product, nail product. The analysis was based on 1,356,852 unique reviews, scraped from e-tailers such as Amazon, Walmart and Target, and then classified into topics and sentiments using Revuze’s AI and machine learning system.

Download the report to discover:

  • Which category saw the biggest YoY review volume growth & which the smallest

    Which category saw the biggest YoY review volume growth & which the smallest

  • What was the largest driver for the Growth in Nail reviews?

    What was the largest driver for the Growth in Nail reviews?

  • What contributed to the 59% YoY growth in Kids Use related discussions?

    What contributed to the 59% YoY growth in Kids Use related discussions?

  • What contributed to the higher trend lifts in the nail category in 2023?

    What contributed to the higher trend lifts in the nail category in 2023?

  • Why are nail cosmetics so shareable on social media platforms?

    Why are nail cosmetics so shareable on social media platforms?

Ensure that your cosmetics brand maintains a competitive advantage!

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