Product Return Analysis
Discover why consumers are returning products and address issues quickly
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Product Innovation
Use trending topics and insights to guide enhancements that align with market needs.
Product Health Score
Measure a product’s performance within its category by analyzing sentiment, strengths & weaknesses
Product Launch Tracker
Monitor product launch performance, identify challenges & take action
Purchase Motivators
Identify what drives customers to choose your product over competitors
Brand Tracker
Monitor brand health and track top competitors
Influencer kits
Identify relevant influencers and create kits tailored to campaign goals and audience insights.
Social intel
AI-powered social insights that help brands uncover trends and take action on what consumers care about.
Video Analysis
Turn social video into actionable brand intelligence VoC-driven insights
Identify Hypes & Trends
Differentiate between short-lived hypes and long-term trends to inform strategy
Campaign Monitoring
Leverage advanced analytics to refine campaigns in real-time, increasing engagement
SWOT Analysis
Identify product strengths, weaknesses, opportunities and threats using VoC.
360° of VOC
Leverage insights from multiple sources to get a full, unbiased perspective
Market Trend Analysis
Benchmark shift in consumer behavior using 24 months category-level data
Star rating drivers
Understand what influences customer ratings and take steps to improve them.
AI-powered surveys
Generate online surveys based on category benchmark data and distribute to millions of potential buyers
Unmet Needs
Identify consumer pain points and areas where demand is not being met.
PDP Enrichment
Enhance PDPs with embedded, AI-powered review summaries to improve customer trust and drive sales
Shopper Experience
Gain a 360° view of the online shopping journey to deliver a seamless experience
Price Tier Analysis
Benchmark product pricing across sales channels to identify correct price point
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Trend Analysis
Spot what’s trending before your competitors do
Competitive Analysis
See exactly how you stack up, and where you can outperform
Hashtag & Campaign Tracking
Measure what matters, beyond vanity metrics.
Online Reputation Management
Protect your brand from emerging risks and shifts.
Smarter Social Management
Plan content with confidence
Trend Detection & Forecasting
See what’s coming before it’s everywhere
Influencer Discovery & Vetting
Work with creators who align with your brand
Visual Mention Tracking
Know where and how your brand appears, even when untagged
CX Pain Point Discovery via UGC
Fix what’s broken straight from the customer’s point of view
Crisis Detection & Virality Monitoring
Catch backlash before it explodes or amplify a breakout hit
UX, R&D & Innovation
Innovation Testing, Concept validation, product defect and returns analysis
Creative, CRM, Marketing
Campaign planning, messaging, rebranding, packaging, claims testing
Foundational & Behavioral
Consumer Profiling, Trend Identification, Market Segmentation, Path to Purchase
Competitive & Shopper Tracking
NPS, production launch tracking, market performance, shopper behavior
Automated Onboarding
Speed up the onboarding process, improving the entire customer experience across channels.
Centralize Engagement Data
From conversations to insights to revenue across all channels
Convert Visitors into Buyers
Interactive chatbots engage visitors and drive sales
Full Attention to Every Customer
Automatically route all customer conversations to one unified inbox
Leverage consumer reviews for the purpose of identifying trending product segments and consumer interests in the Cosmetics Category.
This report delves into category data for Cosmetics, including the Nail, Face, Lip, and Eye segments from January 2022 to October 2023.
| Topic Classification and Sentiment Analysis | |
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1,356,852 reviews were collected for the Nail, Lip, Eye and Face hierarchies between January and October of 2023.
Color, Long Lasting and Price/VFM were the most discussed topics in 2023, as consumers sought affordable and long-lasting shades, stains and tints to match their skin tone and help them achieve the desired effect – ranging from more natural to more dramatic.
Nail Polish Setting, Professional Care and Kids Use experienced the highest YoY topic volume growth between 2023 and 2022, largely driven by a growing desire for Nail products, both by adults and by kids, which ignited a +144% growth in Nail Hierarchy discussions.
In an effort to save money on salon visits and on frequent touch-ups consumers increasingly sought nail products that offered end-to-end solutions for in-home manicures including UV Led machines, nail glues, and instantly-drying top-coats
423,967 reviews were collected for the COLOR topic; consumers discussed matching shades to their skin tone and building and blending to reach the desired effect – going from more natural to more dramatic depending on the time of day, occasion and/or personal tastes.
182,461 reviews were collected for the LONG- LASTING topic; consumers discussed a desire for products that don’t run, dry out or smudge, and that stay on for hours without requiring touch ups.
Germany (DE) 
Spain (ES) 
Italy (IT) 
France (FR) 
