A Deep Dive into Incentivized Reviews & the Coffee Industry

The Coffee industry regularly promotes its products to incentivize online consumer reviews. But is this a winning strategy? This report will delve into this industry to look at the impact of incentivized reviews on consumer sentiment and star rating.

This report looks into incentivized reviews for the following:

  • Incentivized reviews by segment
  • Incentivized reviews by brand
  • Impact of incentivized reviews on star ratings
  • Exceptions to the rule

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