Market Research For New Product Launch

  • Analyze any major competitor in the market from brand to product level
  • Analyze consumer opinions in the market
  • Minimize gaps between your new product, consumer wish list and competitors
  • Prioritize MVP product capabilities based on detailed voice of the customer analysis
  • Monitor product launch acceptance based on the voice of the customer
Market Research For New Product Launch
Market Research For Product Evolution

Market Research For Product Evolution

  • Analyze any major competitor in the market from brand to product level
  • Analyze consumer opinions in the market
  • Minimize gaps between your new product, consumer wish list and competitors
  • Prioritize MVP product capabilities based on detailed voice of the customer analysis
  • Monitor product launch acceptance based on consumer voice

Customer Experience Management

  • Know your market and your competition
  • Ongoing customer satisfaction measurement
  • Be the first to know about new market trends

Examples

  • Understand the voice of the customer (VOC)
  • Identify new competitors and new opportunities 
  • Leverage our customer sentiment analytics engine to analyse the market
  • Identify white spaces
Customer Experience Analytics Illustration

Product Listing Optimization

  • Improve your Product’s ranking
  • Understand product failures in details
  • Localize your pain points in real time
  • Obtain a complete catalog of your industry

Examples

  • See which products in your sector rank best on Amazon.
  • Identify your company’s pain points and your strategy’s weaknesses.
  • Identify the keywords customers are searching.
  • See how your main competitors perform.

eCommerce and retail Marketing

  • Improve your ranking on eCommerce websites
  • Find the top keywords that consumers talk about.
  • Improve your ROI by optimizing your retail strategy

Examples

  • Find new popular keywords and phrases for your listings.
  • Choose your product images according to what’s in demand.
  • See which products in your sector rank best on Amazon.
  • Identify your company’s pain points and your strategy’s weaknesses.
  • Identify the features your customers like and dislike the most.
  • Monitor your competition as you define your marketing strategy.

For Supply Chain Managers

  • Compare retailers based on voice of customer
  • Understand consumer issues per retailer

Examples

  • Compare consumer satisfaction from retailers across topics such as Availability, Shipping etc.
  • Analyze voice of the customer per retailer / channel
  • Identify retailer specific issues
  • Know which retailers can improve and where

Quality And Customer Satisfaction Monitoring

  • Fully understand your customer satisfaction.
  • Improve customer satisfaction and star ratings.
  • Boost your customers’ brand loyalty.
  • Always know your Net Promoter Score.

Examples

  • View all the topics your customers care about.
  • Examine changes in sentiment and satisfaction.
  • Identify the features your customers like and dislike the most.
  • See how your product compares to its competitors.
Market Research For New Product Launch

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