The Super Bowl Effect on Consumer Behavior

The Super Bowl Effect

The Super Bowl’s influence extends far beyond the football field, significantly shaping consumer behavior and purchasing decisions. Let’s take a look at it’s significant effect. In anticipation of hosting memorable viewing parties, fans often invest in ambiance-enhancing products like scented candles, set a welcoming tone for the event. The culinary side of game day sees a surge in cookware purchases, as enthusiasts prepare to wow their guests with traditional Super Bowl dishes. The event’s iconic commercials serve as a prime platform for brand discovery, introducing viewers to new products and services amidst the excitement. The half-time show and its associated advertisements offer a unique opportunity for established brands to reconnect with their audience, leveraging star-studded performances to reignite consumer interest and loyalty.

Key Insights

1. SCENTED CANDLES ARE PURCHASED TO HELP MASK  COOKING ODORS AND SET THE RIGHT AMBIANCE FOR HOSTING THE BIG EVENT		2. COOKWARE IS PURCHASED TO MAKE CHILI POTS, FRIED CHICKEN WINGS AND DIP PRIOR FOR THE SUPER BOWL EVENT.
5. HALF TIME SHOWS AND SUPER BOWL ADS HELP REKINDLE CONSUMER INTEREST IN ESTABLISHED BRANDS.		3. BBQ & HOT SAUCES ARE PURCHASED, TO COMPLIMENT THE MANDATORY CHICKEN WINGS SUPER BOWL STAPLE.
4. NEW BRANDS FEATURED ON SUPER BOWL COMMERCIALS BECOME HOUSEHOLD NAMES

The Super Bowl Effect | Consumers Invest in Ambiance

Scented candles are purchased to help mask cooking odors and set the right ambiance for hosting the big event.

“We were hosting guests for the Super Bowl, and I had done a lot of cooking before they came over. I had made the mistake of frying some fish in the house, and I was worried that the house would wreak of smoke and the latent smell of fish-infused oil. I remembered that I had just gotten the candle, so I put it on the entryway table, and it made a huge difference!”

“Great for autumn family gatherings around an NFL game or reading alone on a dark, rainy night.!”

The Super Bowl Effect | Consumers Invest in Cookware

Cookware is purchased to make chili pots, fried chicken wings and dip prior to the Super Bowl event.

“This pot will be able to cook enough for a large crowd in one go! I love making a large pot of chili in this pot during the Superbowl and it is great that as soon as you heat it up, it will stay hot for a long time due to the cast iron.”	“We ordered this to fry food at our Super Bowl party. We have never owned one before. We fried wings, mozzarella stick, empanadas and corn dogs with ease. It’s was fantastic and easy to clean. It transported well and cooked the best food.”	“I bought this to make Buffalo chicken dip for a Super Bowl party at my house, 5 adults. Made the perfect amount and cooked it well. I’ve also made Chicken BBQ and it did not disappoint.

The Super Bowl Effect | Consumers Stock Up on Sauces

BBQ & Hot sauces are purchased, to compliment the mandatory chicken wings – a Super Bowl staple.

“Very tasty! We used it for Superbowl Sunday on chicken wings. After adding some RedHot it was perfect, couldn’t have turned out better. Will be ordering more.”	“Wanted to make ribs for Superbowl and this was the perfect sauce to use.”	“Perfect variety back to create an awesome wing variety platter for occasions that are wings appropriate (or even mandatory?!?) – meaning SUPERBOWL PARTY!!!”	“Sylvia’s Triple Strength Hot Sauce is delicious on my Superbowl gumbo. Put it right on as soon as it arrived. Tangy, hot but not overpowering.”

New Brands Featured on Super Bowl Commercials Become Household Names

	“I ordered this coffee after hearing you won the SUPERBOWL contest I brewed the Valhalla Wow wow great this is the best coffee I have ever tasted I have tried all coffees all prices this is totally amazing Thank you Now I can never go back How do you make it taste like cherry chocolate but so subtle Thank you.”
	“I bought this based on the commercial that my mother told me about from the Superbowl. I like strong coffee so I was pretty excited. My boyfriend was a little skeptical at first and wasn’t sure it was going to be amazing but now he can’t get enough of it.”

New brands Featured on Super Bowl Commercials Become Household Names

Review volume for death wish

Half Time Shows and Super Bowl Ads Help Rekindle Consumer Interest in Established Brands

	“I bought this just after the Rhianna Super Bowl halftime show when everyone was doing full face of Fenty product. Prior to that I had only tried lip products from Fenty and I loved them.”
“I honestly bought this to support Rihanna for the Super Bowl with no expectations for the gloss because the other GB shades haven’t worked for me, but omggggggg RIRI is gorgeous. Please make a permanent option!!”
	“I’ve been using this for 2 years, so glad I had this before the Super Bowl because now it’s sold out everywhere! Amazing blotting powder.”
“I have been waiting for this product to come back into stock, and let me tell you it was worth the wait! After her Super Bowl Half-Time Show every product was sold out, including this.”

Thank You

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