Revuze Research Finds Boom in Online Customer Reviews in Cosmetics Industry

[vc_section][vc_row el_class=”contact-demo-row”][vc_column width=”3/5″][vc_raw_html el_class=”contact-demo-left”]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[/vc_raw_html][/vc_column][vc_column width=”2/5″][vc_column_text el_class=”contact-demo-right”]The headline findings revealed by Revuze’s report are:

• How certain cosmetic products experienced a significant surge in the volume of reviews. These products include moisturizers, shaving kits, grooming accessories, and DIY hair-coloring kits.
• What are the three fastest-growing cosmetic eCommerce categories in terms of volume of reviews?
• Why facial care product reviews dominated the domain of verified purchase reviews, with an increase of +257%.
• What caused a decline in sentiment both for personal care and hair-related product reviews.
• What are the main drivers for a steep decline in sentiment for hair coloring.

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