Insights on Post-Olympic Sports Trends in Footwear
Gain crucial insights into how shifting consumer interests in sports activities are influencing the footwear market, and discover which brands and features are leading the charge in this dynamic landscape.
Revuze’s latest report delves into the evolving trends within the footwear category, analyzing millions of consumer reviews gathered between July 2023 and June 2024 from top US online retailers such as Amazon, Footlocker, Dick’s Sporting Goods, and more. This report explores how sports like basketball, pickleball, and marathon running are gaining popularity and identifies the footwear features that consumers prioritize for each activity.
The report highlights the key sports activities driving consumer discussions, identifies the top brands and products dominating each sport, and examines how consumer sentiment varies across different activities. It provides actionable insights for brands looking to tailor their products and marketing strategies to align with current consumer preferences.
Download the report to uncover:
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Which sports have seen the most significant increases in footwear discussions, with basketball leading at a 9% year-over-year increase
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The top shoes in basketball, pickleball, and marathon running, and how they are meeting consumer expectations.
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Essential footwear features for each sport, such as the importance of stability and cushioning in pickleball and energy return in marathon running.
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Which sports are seeing a decline in consumer interest, and what this means for brands in the footwear market.
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Strategic recommendations for product development and marketing tailored to the specific needs of different sports enthusiasts.
