Identify Hypes & Trends

Identify Real Trends & Eliminate Waste on Fleeting Fads

Accurately interpret consumer discussions with the Hype or Trend tool. It intelligently analyzes VoC data from a wealth of sources, discerning between fleeting fads and lasting trends, instantly giving you business-critical information.

Gain customer insights that move the needle on product innovation, create campaigns that resonate for greater success and save millions by delivering the products that meet your customers where they are.

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Powering insights for truth-driven teams around the world

The Challenge

If you are overwhelmed with the sheer volume of signals from social media you aren’t alone: 64% of CPG executives report that they struggle to determine between short-term buzz and long-term market trends (Deloitte). And those are just the ones brave enough to admit it. Differentiating passing hype from a genuine shift in consumer demand is key for accurate business decision-making across teams.

THE SOLUTION

Proprietary AI for Your Competitive Advantage

The Trend Tracker aggregates data from endless sources around the web. A proprietary, purpose-trained AI engine, it evaluates and “cleans” VoC data to distinguish between social media hype and true emerging trends. Evaluating discussion growth, consumer sentiment, overall patterns and other signals, it allows brand marketers to make accurate business assessments ahead of competition.

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Main FEATURES

Detect Business-critical Information

Instantly identify meaningful, long-term consumer demand.

Access Verified Consumer Voices

Millions of authentic VoC data points deliver a true picture of market sentiment in your category.

Track Trend Lifecycles Over Time

Monitor the evolution of consumer interest; spot emerging trends early and avoid time and money waste on fads.

Act on Direct Recommendations for Quick Wins

Interprets the information it aggregates to provide clear, strategic recommendations that you can act on today.