BRAND TRACKING

Stay Ahead with AI-Driven Brand Awareness Tracking Intelligence

Successfully track and score brand awareness, positioning, and consumer sentiment across social media and eCommerce platforms. MarketingHub’s Brand Tracker provides a real-time social health score for any brand, equipping marketers with real-time recommendations to optimize brand strategy and stand out from the competition.

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Powering insights for truth-driven teams around the world

The Challenge

Tracking brand awareness, consumer sentiment, and competitive positioning across social media platforms is complex and time-consuming. 55% of brand marketers cite data fragmentation as a major hurdle, and gaining a clear, real-time picture of brand performance and how it compares to competitors can feel impossible.

THE SOLUTION

Effortless Brand Awareness & Competitor Tracking in One Platform

MarketingHub’s AI-powered Brand Tracker gives marketers a real-time view of their brand’s health score, measuring key metrics, consumer sentiment, and competitive positioning across social media and e-commerce domains. Now, brands can track mentions, satisfaction, and trends, all in one place, with actionable recommendations to refine their strategy.

MarketingHub delivers a brand health score for you and your competitors by analyzing sentiment and discussion volume across social and eCommerce platforms. The score is powered by key KPIs to provide a clear view of brand strength and even lets you see which products are boosting or dragging down your brand health.

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Main FEATURES

360° Brand & Competitor Health score

Scores awareness, sentiment, and positioning across social media and in real time.

Leverage social and eCommerce ecosystem

A real-time, holistic view of brands’ performance by combining consumer perception from social media with actual buying behavior from eCommerce data.

Actionable Intelligence for CPG Marketers

Get clear, data-backed insights to optimize brand strategy and outperform competitors.