Market Research 2.0: Step into the Future

Discover how brands leverage consumer feedback to optimize business strategies and explore success stories from Tatcha and Haleon

This webinar explores the rapid evolution of market research, focusing on how modern approaches are making consumer insights more timely, cost-effective, and actionable. Traditional research methodologies, such as surveys and focus groups, often require significant time and resources. By the time the results are analyzed, the insights may already be outdated. Today’s brands need faster, real-time data to stay ahead in an increasingly competitive market.

Inside the webinar:

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  Explore the key drivers reshaping market research, from e-commerce shifts to AI-powered analytics.

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  Understand how brands like Tatcha and Advil use unstructured data to uncover actionable consumer insights.

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  Learn the importance of hyper-personalization, sustainability, and democratizing data across organizations.

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  See how real-time insights influenced product decisions and sales growth during critical moments like the Canadian wildfires.