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Insights on Back-to-School Tech Trends

Prepared by:

Noa Shachaff

Head of Consumer Insights & Analytics, Revuze

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Introduction

As students return to school, they rely even more on electronic products to enhance their learning experience. Revuze’s latest “Back to School Trends Report” dives into the computer peripherals category, exploring consumer discussions between July 2023 and June 2024 across platforms like Amazon, Best Buy, Walmart, Target, and Newegg. The report sheds light on the most discussed products, particularly tablet keyboards, covers, and mice, highlighting the missing features students find crucial for their academic needs.

This report provides insights into which peripherals are gaining popularity among students, the key features they value, and their frustrations with current products. By analyzing millions of reviews, Revuze reveals what brands can do to address these gaps and enhance their offerings for the back-to-school season.

’Back to School’ Discussions by Segment

Tablet Keyboards & Covers were the most related category to ‘Back to School’ in the computer peripherals segment between July 2023 and June 2024 (mentioned in 3,325 reviews), followed by Mice and Headsets.

Tablet Keyboards and Covers

Tablet keyboards and covers was the most discussed segment for Back to School with 3,325 reviews.

Students use keyboards and covers for their tablets at school because they turn the device into a versatile tool for studying, note-taking, and assignments.

These lightweight accessories function like a laptop, are easy to carry in a backpack, and offer a cost-effective alternative to laptops.

Additionally, they provide durable protection, making them a reliable and convenient solution for schoolwork.

Tablet Keyboards & Covers

Revuze evaluated 295 brands and 870 products in the tablet covers and keyboards segment with ‘Back to School’ references.

Following the analysis, a Wishlist was built for features that customers wish to see in following products.

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Key Consumer Pain Points

Tablet Keyboards and Covers Consumers Wishlist

The following was generated by the Revuze’s proprietary AI CoPilot and was based on hundreds of consumer experiences related to ‘Back to School’ in the tablet keyboard and cover segment.

Tablet Keyboards and Covers Consumers Wishlist

Mice

Mice was the second most discussed segment for Back to School with 1,100 reviews.

Students use mice for school because they offer comfort and versatility for tasks like studying and college work.

The silent clicking is perfect for quiet environments, and their ergonomic design supports long use.

Portable and compatible with laptops and iPads, mice are convenient for both school and travel, offering great value for the price.

Mice

Revuze evaluated 107 brands and 293 products in the mice segment with ‘Back to School’ references.

Following the analysis, a Wishlist was built, which is made up of features that the customers wish would be included in their next product.

Key Consumer Pain Points

Mice Consumers Wishlist

The following was generated by the Revuze’s proprietary AI CoPilot and was based on hundreds of consumer experiences related to ‘Back to School’ in the mice segment.

Mice Consumers Wishlist

Conclusion

This report offers a comprehensive look at the shifting preferences of students when it comes to computer peripherals. With tablet keyboards and covers dominating discussions due to their portability and versatility and mice praised for their ergonomic design and silent clicking, it’s clear that the market is leaning towards lightweight, durable, and convenient solutions. However, the need for improved stability, better portability, and enhanced features like backlit keys and customizable buttons remains a significant opportunity for brands.

As the school year continues, brands that adapt to these consumer preferences by integrating the requested features will be well-positioned to capture the back-to-school market. Understanding these trends is crucial for developing products that meet the evolving needs of students and remain competitive in this growing segment.

About Revuze

Revuze is at the forefront of delivering cutting-edge AIpowered consumer insights solutions, revolutionizing how businesses leverage data to drive success in the digital landscape.

As the only solution providing brand and categorylevel, verified buyer data, Revuze helps truth-driven organizations transform online reviews across all sources into true, actionable insights to make informed data-supported decisions and lead categories.

Key Objectives

Industry

Electronics

Sources

Amazon, Best Buy, Walmart, Newegg, Target

Time Period

July 2023 to June 2024

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