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With the 2025 Grammys behind us, Revuze set out to analyze how music’s biggest stars are shaping the beauty industry. From established brands like Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty to rising beauty moguls in the making, celebrity-backed cosmetic lines are transforming the market with authenticity, influence, and cultural impact.
This report examines the performance of celebrity beauty brands based on over 50,000 unique reviews collected across major retailers like Sephora, Ulta, Amazon, Walmart, and Nordstrom. It explores key consumer trends, sentiment shifts, and opportunities for expansion into new product categories. Additionally, the report identifies which Grammy-winning artists have the strongest potential for launching their own beauty lines based on growing consumer interest.
By analyzing brand strengths, weaknesses, and consumer demand, this report provides insights into how celebrity beauty brands can maintain their momentum and where new market opportunities lie.
With the 2025 Grammys behind us, Revuze set out to explore celebrities who have expanded their empires beyond music, by collecting more than 50K unique beauty product reviews posted on 15 sources (including Sephora, Ulta, Amazon, Walmart, Nordstrom and CVS) for brands like Fenty (by Rihanna), Rare Beauty (by Selena), Haus (by Lady Gaga) and R.E.M. (by Ariana Grande). In addition, Revuze set out to explore other music celebrities who can most benefit from launching beauty lines according to consumers discussions.
The report will explore the following:
Musical Artists like Rihanna (Fenty Beauty), Selena Gomez (Rare Beauty), Lady Gaga (Haus Labs) and Ariana Grande (R.E.M.) have redefined what it means to be both performers and beauty entrepreneurs. Their success goes beyond celebrity branding—it’s a strategic mix of authenticity, influence, and cultural relevance.
| Authenticity Drives Trust | These artists have signature looks and personal agendas that fans admire, making their beauty brands feel genuine: Fenty champions inclusivity; Rare Beauty advocates for mental health; and Haus Labs celebrates bold creativity. |
| Performance & Self-Expression | Makeup is integral to their artistry, allowing them to translate their stage presence into beauty innovation. |
| Built-in Global Audiences | With millions of devoted fans, their brands gain instant credibility and engagement from day one. |
| Celebrity Influence & Brand Loyalty | Music celebrities are able to capture young consumers at the beginning of their beauty journey, creating emotional connections that can transform first-time makeup users into lifelong brand advocates. Adolescents forming their identity through beauty choices often maintain these foundational brand relationships throughout adulthood. |
| Smart Brand Diversification | The beauty industry offers high growth and long-term revenue, making it a powerful expansion for artists building empires beyond music. |
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Rare Beauty (by Selena Gomez) shines on Face products with 80% share of reviews vs. the category average (42%), on account of Eye and Lip. |
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Fenty (by Rihanna) deliver above average discussions for Face and Lip products vs. the category average, with Eye under-performing most in discussions. |
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Haus Labs (by Lady Gaga) has more discussion the average for Face products, with Eye generating less buzz than category average. |
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R.E.M (by Ariana Grande) are standout performers for Lip product discussions, far exceeding category average, while Face products significantly underperform relative to market. |
Key Opportunity: Nail products are an untapped potential for all 4 brands.
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“I’m in 6 grade and im a BIG fan of Selena Gomez,so u know i HAD to get some products from her and im not saying this cuz im a big Selena fan but this brush is great i love the its like ur using ur fingers but ur using a brush. I think rare beauty is the best brand out there. Selena keep continuing making these awsome products. I hope one day ill get pr from you” |
| “Ok, I love Selena Gomez so much. Rare beauty is really good! Selena Gomez and I are the same shade in foundation ! Which is absolutely awesome! the formula of the foundation feels like a dream!! BLENDS SUPER EASILY WITH A SKIN-LIKE FINISH!! 100% recommend!!! BRAVO SELENA” |
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Rare Beauty continues to shine with its Soft Pinch Luminous Powder Blush and Mini Soft Pinch Liquid Blush, praised for their radiant finish, blendability, and long-lasting pigment that maximizes product longevity.
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However, the brand faces challenges with its Positive Light Silky Touch Highlighter, as users find the packaging fragile and prone to leaks, making it inconvenient for travel. |
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Additionally, the Mini Positive Light Liquid Luminizer struggles with blendability, often applying unevenly, which may impact its appeal to consumers seeking a seamless glow. |
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