The Influence of Grammy Artists on Beauty: 2025 Report

How Celebrity Beauty Brands Are Reshaping the Industry

From Selena Gomez’s Rare Beauty to Rihanna’s Fenty Beauty, celebrity-backed beauty brands continue to dominate the cosmetics industry. Revuze’s latest Grammys Beauty Report analyzes 50,000+ consumer reviews from top retailers like Sephora, Ulta, and Amazon to uncover key trends, brand performance, and emerging opportunities in the celebrity beauty space to uncover key trends, brand performance, and emerging opportunities in the celebrity beauty space.

This report examines which brands—Rare Beauty, Fenty Beauty, Haus Labs, and R.E.M. Beauty—are generating the most discussion and which Grammy artists have the strongest potential to launch successful beauty lines. With authenticity and product quality being key to long-term success, these insights help brands understand what drives consumer loyalty and purchasing decisions.

What You’ll Learn From the Report

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  Which brands lead in consumer sentiment and which are facing challenges.

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  How face and lip products dominate discussions, with brands like Rare Beauty excelling in complexion categories.

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  Which Grammy-winning artists, like Sabrina Carpenter, and Charli XCX, are among the most-discussed artists in beauty and what product categories they could dominate.

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  How existing brands can expand into new product categories—like nail products—to stay competitive.