The Influence of Grammy Artists on Beauty: 2025 Report

Introduction

With the 2025 Grammys behind us, Revuze set out to analyze how music’s biggest stars are shaping the beauty industry. From established brands like Rihanna’s Fenty Beauty and Selena Gomez’s Rare Beauty to rising beauty moguls in the making, celebrity-backed cosmetic lines are transforming the market with authenticity, influence, and cultural impact.

This report examines the performance of celebrity beauty brands based on over 50,000 unique reviews collected across major retailers like Sephora, Ulta, Amazon, Walmart, and Nordstrom. It explores key consumer trends, sentiment shifts, and opportunities for expansion into new product categories. Additionally, the report identifies which Grammy-winning artists have the strongest potential for launching their own beauty lines based on growing consumer interest.

By analyzing brand strengths, weaknesses, and consumer demand, this report provides insights into how celebrity beauty brands can maintain their momentum and where new market opportunities lie.

Objective

With the 2025 Grammys behind us, Revuze set out to explore celebrities who have expanded their empires beyond music, by collecting more than 50K unique beauty product reviews posted on 15 sources (including Sephora, Ulta, Amazon, Walmart, Nordstrom and CVS) for brands like Fenty (by Rihanna), Rare Beauty (by Selena), Haus (by Lady Gaga) and R.E.M. (by Ariana Grande). In addition, Revuze set out to explore other music celebrities who can most benefit from launching beauty lines according to consumers discussions.

The report will explore the following:

1. Examine the unique Beauty strategies of Rihanna, Lady Gaga, Ariana and Selena as see from consumer reviews and their unique selling point.
2. Identify other celebrities who have the highest potential to enter the Beauty Space, based on consumer interest.
3. Recommend an entry or expansion strategy for existing and potential beauty icon.

What Makes Grammy Celebs Ideal Beauty Entrepreneurs?

Musical Artists like Rihanna (Fenty Beauty), Selena Gomez (Rare Beauty), Lady Gaga (Haus Labs) and Ariana Grande (R.E.M.) have redefined what it means to be both performers and beauty entrepreneurs. Their success goes beyond celebrity branding—it’s a strategic mix of authenticity, influence, and cultural relevance.

Celebrity Beauty Brands

Share of Voice by Beauty Segment

	Rare Beauty (by Selena Gomez) shines on Face products with 80% share of reviews vs. the category average (42%), on account of Eye and Lip.
	Fenty (by Rihanna) deliver above average discussions for Face and Lip products vs. the category average, with Eye under-performing most in discussions.
	Haus Labs (by Lady Gaga) has more discussion the average for Face products, with Eye generating less buzz than category average.
	R.E.M (by Ariana Grande) are standout performers for Lip product discussions, far exceeding category average, while Face products significantly underperform relative to market.

Key Opportunity: Nail products are an untapped potential for all 4 brands.

Trending Products by Rare Beauty

	“I’m in 6 grade and im a BIG fan of Selena Gomez,so u know i HAD to get some products from her and im not saying this cuz im a big Selena fan but this brush is great i love the its like ur using ur fingers but ur using a brush. I think rare beauty is the best brand out there. Selena keep continuing making these awsome products. I hope one day ill get pr from you”
	“Ok, I love Selena Gomez so much. Rare beauty is really good! Selena Gomez and I are the same shade in foundation ! Which is absolutely awesome! the formula of the foundation feels like a dream!! BLENDS SUPER EASILY WITH A SKIN-LIKE FINISH!! 100% recommend!!! BRAVO SELENA”

Rare Beauty SWOT

​

	Rare Beauty continues to shine with its Soft Pinch Luminous Powder Blush and Mini Soft Pinch Liquid Blush, praised for their radiant finish, blendability, and long-lasting pigment that maximizes product longevity.
	However, the brand faces challenges with its Positive Light Silky Touch Highlighter, as users find the packaging fragile and prone to leaks, making it inconvenient for travel.
	Additionally, the Mini Positive Light Liquid Luminizer struggles with blendability, often applying unevenly, which may impact its appeal to consumers seeking a seamless glow.

Trending Products by Fenty

 

	“I don’t know what Rihanna put in her lip paint especially the dark brown and dark purple. But each time I wear either color men flock to me like I’m covered in honey.“
	“If you’re looking to get into makeup as a woman of color, I HIGHLY recommend Fenty Beauty by Rihanna. Her brand is so versatile and offers ALL shades that truly matches to darker skin tones.“
	“After watching a clip on YouTube of Rihanna applying this mascara, I decided to try it. Not only am I happy and my lashes are fuller, but only one applicant is needed.”

Fenty SWOT

	Fenty’s Hydra Vizor Huez Tinted Moisturizer SPF 30 reinforces the brand’s reputation for inclusivity and innovation, delivering a diverse shade range and a luxurious, travel-friendly experience.
	However, its formulation issues—breakouts, greasiness, and lack of effective coverage—create a gap between expectations and performance, particularly for those with acne-prone or oily skin.

 

Trending Products by Haus Labs

	“Ms. Lady Gaga ma’am, THANK YOU! This is my holy grail concealer at 31.”
	“I love this as much as I love Lady Gaga! Great pigment and works well with tinted moisturizer or full coverage foundation. BEAUTIFUL.“
	“Loved this foundation. In Gaga we trust. I only use Haus Labs these days”

Haus Labs SWOT

 

 

	Haus Labs’ Triclone Skin Tech Hydrating Concealer reinforces the brand’s image as a provider of high-performance, skin-enhancing makeup, with its lightweight, natural coverage aligning with modern beauty trends.
	However, the Triclone Skin Tech Medium Coverage Foundation risks undermining this perception by failing to cater to diverse skin types, with reports of dryness, creasing, and breakouts.

 

Trending Products by R.E.M

	image removebg preview ()”The best, not sticky so cute, I love Ariana, she literally ate with this I have TWO! Colors cherry cola and Shirley, so amazing!!!”
	“I needed to have the eyeliner that ariana grande uses, so I snagged this instantly.”
	“I adored this color, but I was just not happy that it was more of a chalky consistency… I do love Ariana and will support her when I could!”

 

R.E.M. SWOT

	R.E.M. Beauty’s sleek, high quality packaging reinforces its luxury meets practicality aesthetic, strengthening its appeal as a modern, stylish brand. Its buildable, high-shine formulas further align with its vision of effortless, luminous beauty.
	However, negative experiences with lip products—such as the Essential Lip Oil causing dryness and the Everything Nice Lip Balm leaving a sticky residue—undermine its credibility in lip care.

 

 

Which Grammy Winners Should Launch Beauty Product Lines According to Consumers?

Charli XCX Beauty Product Line: A Business OPP

In 2024, 29 reviews in the Cosmetics category referenced Charli XCX or “Brat,” reflecting a 314% surge in discussion compared to the previous year, particularly in Nail products. Consumers explicitly mentioned purchasing items like nail polish and lip liner due to their connection to her aesthetic, with some wearing them to Charli XCX concerts, reinforcing her influence on beauty choices for events. The term “Brat” emerged as a cultural moment, shaping seasonal beauty trends, while neon green (“Brat Green”) became a signature shade.

 

 

 

Sabrina Carpenter Beauty Product Line: A Business OPP

In 2024, 85 reviews in the Cosmetics category referenced Sabrina Carpenter reflecting a 1,317% surge in discussion compared to the previous year. Sabrina Carpenter’s signature flushed pink, dewy glow has driven a surge in consumer interest in blush and highlighters, with fans explicitly buying products to replicate her look. Her “baby doll blush” and “Barbie pink glow” have gone viral, making her aesthetic highly desirable, especially for concert and event makeup. Consumers frequently reference her music videos, interviews, and past tutorials as inspiration, proving her influence extends beyond music into beauty trends.

 

Taylor Swift Beauty Product Line: A Business OPP

In 2024, 155 reviews in the Cosmetics category referenced Taylor Swift reflecting a 50% decline in discussion compared to the previous year. Taylor Swift’s influence as a beauty icon stems from her signature red lip, timeless style, and the emotional connection fans have with her look. Many seek out her exact lipstick shades, while her Eras Tour serves as the ultimate test for long-wear makeup, with products praised for lasting through hours of singing and dancing. Beyond aesthetics, Swift inspired beauty choices symbolize confidence and self-expression, cementing her status as a trendsetter shaping market demand.

 

 

Conclusion

Grammy-winning artists have successfully leveraged their influence to build powerful beauty brands, shaping the industry with strong identities and consumer-driven innovation. While established brands like Fenty and Rare Beauty continue to dominate discussions, strategic category expansion—such as entering the nail product market—could unlock new avenues for growth.

At the same time, emerging beauty icons like Charli XCX, Sabrina Carpenter, and Taylor Swift present fresh opportunities for disruption in the cosmetics space. With growing consumer interest in their aesthetics and beauty routines, these artists have the potential to introduce trenddriven product lines that resonate with their fan bases.

By aligning with evolving consumer preferences and maintaining authenticity, both existing and potential celebrity beauty brands can continue to influence the market and redefine the intersection of music and beauty.

About Revuze

Revuze is at the forefront of delivering cutting-edge AI-powered, actionable consumer insights and VoC solutions, revolutionizing how businesses leverage data to drive success in the digital landscape.

As the only solution providing brand and category-level, verified buyer data, Revuze helps truth-driven organizations transform online feedback across all sources into true, actionable insights to make informed data-supported decisions and lead categories.