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Incentivized Reviews & the Coffee Industry: Benchmark Trend Report

The Coffee industry regularly promotes its products to incentivize online consumer reviews. But is this a winning strategy? This report will delve into this interesting industry to look at the impact of incentivized reviews on consumer sentiment and star ratings.

 

This report explores the following key areas:

  • Incentivized reviews broken down by segment
  • Incentivized reviews by brand
  • The impact of incentivized reviews on star ratings
  • Exceptions to the rule

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