The Ultimate Guide to Holiday Consumer Trends and Gifting Preferences

Brands Showing Increased Demand During the 2023 Holidays

Carhartt, Under Armour and Nike over-indexed in the latest Holiday related discussions compared to their year-long average indicating a particularly high relevance to the holiday shopping season. The majority of the purchases were made by women, often as gifts for their spouse, son, father, or other male recipients.

Clothing Category: Male Clothing

Consumers discussed Male Tops and Outwear products by Under Armour, Carhartt, and Nike more than average as their preferred 2023 holiday gifts due to these brands’ strong alignment with the key topics consumers prioritize when selecting holiday gifts – Thermal Insulation, Quality, and Fit.

Male Tops and Outerwear Categories

Revuze analysis reveals that brands in the Male Tops and Outerwear categories are particularly well-positioned to leverage the heightened consumer interest during the holiday season. This makes it an ideal time to target the female shopper with messaging that highlights Thermal insulation, Quality, Fit and suitability for the special males in their lives.

	🎄❄️ “Wrap Them in Warmth and Style This Christmas!” 🧥🎁 Whether braving winter chills or lounging in cozy comfort, these top-quality jackets, hoodies, and tees are the ultimate gifts for your loved ones. With excellent thermal insulation, perfect fit, and superior quality materials, they’ll stay warm and fashionable all season long.
	🎅 Perfect for: Outdoor enthusiasts who need durable, warm gear for winter adventures. Fashion-forward friends who love combining style and functionality…
	❄️ Make this Christmas unforgettable—give the gift of cozy moments and endless smiles! 🎁

2024 Holiday Online Shopping Season

Columbia, Carhartt, and The North Face are well-positioned to dominate the 2024 e-commerce holiday shopping season due to their strong alignment with the key topics consumers prioritize when selecting holiday gifts (Thermal Insulation, Quality, and Fit).

Peripheral Equipment

During the latest holiday season, consumer interest in Mobile Bluetooth Speakers and Gaming Headsets surged, driven by a growing consumer interest in gifting great sound quality and an epic gaming experience.

Brands like JBL, Bose, Turtle Beach and WolfLawS stood out, showing higher relevance in holiday-related discussions due to their alignment with consumer priorities.

An evaluation of 1,138 brands in the Gaming Headsets and Mobile Speakers categories, highlights Bose, onn, JBL, Logitech, Turtle Beach and steelseries as strong contenders for leading the 2024 e-commerce holiday season.

Peripheral Equipment Category

Mobile Bluetooth Speakers and Console Gaming Headsets became more prominent in consumer reviews during the latest (2023) Christmas season, rising from 16% to 40% of total Peripheral equipment discussions (on account of Non-Gaming Headsets, Keyboards and Mice).

Peripheral Equipment Category

During the latest holiday season, Gifting, Sound Quality and Price/Value for Money emerged as the most discussed (and important) purchase motivations in the Bluetooth Speakers and Gaming Headsets segments.

Microphone Quality was the main pain point for Console Gaming Headset buyers, while Charging/Battery Life was the main pain point for Bluetooth Speaker buyers.

Peripheral Equipment Category

JBL and Bose in Mobile Bluetooth Speakers and Turtle Beach and WolfLawS Console Gaming Headsets, over-indexed in the latest Holiday related discussions compared to their year-long average indicating a particularly high relevance to the holiday shopping season.

Peripheral Equipment Category

Consumers discussed JBL and Bose Speakers and Turtle Beach and WolfLawS Gaming Headsets more than average as their preferred 2023 holiday gifts due to their strong alignment with the key topics consumers prioritize when selecting holiday gifts – Speaker/Sound Quality.

Revuze Analysis

Revuze analysis reveals that brands in the Mobile Bluetooth Speakers and Gaming Headset categories are particularly well-positioned to leverage the heightened consumer interest during the holiday season, which makes it an ideal time to target consumers who are affiliated with gamers and music enthusiasts, with messaging that highlights the products’ superior audio quality and portability (speakers) and immersive gaming experiences (headsets).

	❄️ Give the gift of incredible sound quality this holiday season! Whether it’s a compact speaker with crystal-clear sound for travel or a cutting-edge gaming headset for epic audio immersion, these products are the perfect gift for sons, daughters, grandkids, and gamers alike.
	🎅 Perfect for: Gamers looking to level up with precise controls and immersive audio. Music lovers craving portable, high-quality sound everywhere they go.
	❄️ From heartwarming moments to gaming glory, these gifts will be their holiday favorites! 🎁

2024 Holiday Online Shopping Season

Mobile Bluetooth Speakers by JBL, Bose and onn and Gaming Headsets by Turtle Beach, steelseries and Logitech, are well-positioned to dominate the 2024 e-commerce holiday shopping season due to their strong alignment with the key topics consumers prioritize when selecting holiday gifts – sound quality and gaming experience.

Cosmetics

During the latest holiday season, consumer interest in Lipsticks surged, driven by a growing consumer interest in attractive color, hydration and longwear.

Brands like Estée Lauder, Dior and Mac Cosmetics stood out, showing higher relevance in holiday-related discussions due to their alignment with consumer priorities.

 

An evaluation of 1,844 brands in the Lipstick category, highlights Estée Lauder, Dior and YSL as strong contenders for leading the 2024 e-commerce holiday season.

Cosmetics Category

Lip products became more prominent in consumer reviews during the latest (2023) Christmas season, rising from 17% to 24% of Cosmetics discussions (taking most of the share from Eye). Within Lip, demand for Lipsticks rose from 44% to 51% of Lip related discussions.

Cosmetics Category: Lipstick

During the latest holiday season, Gifting, Attractive Color, Price / Value for Money, Hydration and Longwear emerged as the most discussed (and important) purchase motivations in the Lip segment.

Boxes coming crushed was the main pain point for Lip gift buyers.

Cosmetics Category: Lipstick

Dior, Estée Lauder, and MAC Cosmetics over-indexed in the latest Holiday related discussions compared to their year-long average indicating a particularly high relevance to the holiday shopping season.

Cosmetics Category: Lipstick

Consumers discussed Estée Lauder, Dior and Mac Cosmetics Lipsticks more than average as their preferred 2023 holiday gifts due to their strong alignment with the key topics consumers prioritize when selecting holiday gifts – Attractive Color, Longwear and Hydration.

Revuze Analysis

Revuze analysis reveals that brands in the Lipstick Category are particularly well-positioned to leverage the heightened consumer interest during the holiday season, which makes it an ideal time for messaging that highlights the lipticks’ Attractive Color, Longwear and Hydration.

🎁 “This Holiday Season, Gift the Perfect Pout! 🎄“Whether it’s bold reds, elegant nudes, or shimmering glosses, these lip essentials are designed to make your loved ones feel confident, beautiful, and pampered. Loved for their long-lasting colors, nourishing formulas, and luxurious packaging, they’re the ultimate stocking stuffer for makeup enthusiasts and beauty novices alike. Show your thoughtfulness with a gift that keeps on glowing!”

🎅 Perfect for: Moms, sisters, partners, and best friends – anyone who loves a touch of elegance and everyday beauty! 💄✨

2024 Holiday Online Shopping Season

Estée Lauder, Dior and YSL are well-positioned to dominate the 2024 e-commerce holiday shopping season due to their strong alignment with the key topics consumers prioritize when selecting holiday gifts – Attractive Color, Hydration and Pack Design.

Conclusion

This report offers a comprehensive look at the consumer preferences shaping holiday shopping across key product categories, highlighting the trends that brands should prioritize to capture consumer attention during the holiday season. By leveraging these insights, companies can align their marketing and product strategies with consumer needs, ensuring they remain competitive in the crowded holiday market.

As we head into the 2024 holiday season, brands that focus on delivering quality, addressing consumer pain points, and emphasizing the features that matter most will be well-positioned for success. Use this report as a roadmap to navigate the festive shopping landscape, ensuring your products resonate with both gift-givers and recipients alike.

About Revuze

Revuze is at the forefront of delivering cutting-edge AI-powered, actionable consumer insights and VoC solutions, revolutionizing how businesses leverage data to drive success in the digital landscape.

As the only solution providing brand and category-level, verified buyer data, Revuze helps truth-driven organizations transform online feedback across all sources into true, actionable insights to make informed data-supported decisions and lead categories.