Fragrance Report

Navigate a 537% surge in content to capture real consumer attention

While fragrance content volume has skyrocketed by 537% year-over-year, overall consumer engagement is actually on the decline. Today, a single powerhouse platform owns 88% of all category engagement, while consumer and creator voices dictate 60% of the conversation. By looking past the hype to look at what consumers actually care about, this report provides the data-backed insights you won’t want to miss.

Inside the report:

The 537% Growth In Fragrance Social Content: See how volume has surged year over year while engagement has decreased, highlighting a growing gap between content output and impact.

The Platform Capturing 88% Of Category Engagement: Discover how engagement is distributed across TikTok, Instagram, and Facebook.

Who Is Actually Driving The Fragrance Conversation: Explore how creators and consumers account for approximately 60% of fragrance-related posts, and see which brands generated the highest engagement.

What Types of Content Generate The Highest Engagement: Compare how emotional and loyalty-driven content perform, and identify the categories delivering the strongest engagement.

The Issues Behind Negative Conversations: Learn which recurring topics, including scent accuracy, longevity and value perception consistently drive negative sentiment.

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