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A data-driven approach to determining what's hot and what's really not

Decoding the Beauty Market: Separating Hype from Trend

Get your copy of the “Hype vs. Trend in the Beauty Industry” report today for an in-depth look at the forces shaping the future of the beauty market.

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Discover which beauty products are built to last and which are simply riding a wave of hype, with data-driven analysis from millions of consumer reviews.

Revuze’s newest report uncovers the beauty industry’s hottest current trends, analyzing consumer discussions from September 2023 to August 2024 across leading e-commerce platforms. The report provides a clear distinction between fleeting hypes and long-lasting trends across key beauty categories such as face, lip, eye, and nail products. With actionable insights for brands, the report helps tailor product development and marketing strategies to align with consumer preferences.

Download the report to uncover:

  • Which beauty products–such as jelly lip products–are trending for the long haul, backed by consistent growth and positive consumer sentiment.

    Which beauty products–such as jelly lip products–are trending for the long haul, backed by consistent growth and positive consumer sentiment.

  • Beauty hypes–like putty primer–that may be fading, driven by temporary interest and declining consumer engagement.

    Beauty hypes–like putty primer–that may be fading, driven by temporary interest and declining consumer engagement.

  • Key product features and innovations that are winning consumer favor in the face, lip, eye, and nail categories.

    Key product features and innovations that are winning consumer favor in the face, lip, eye, and nail categories.

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Powering insights for truth-driven teams around the world

  • coty
  • hs
  • hoover
  • levis
  • loreal
  • lubrizol
  • mc
  • pg
  • wilson
  • char broil ()
  • dolby
  • gg
  • wd