Product Return Analysis
Discover why consumers are returning products and address issues quickly
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Product Innovation
Use trending topics and insights to guide enhancements that align with market needs.
Product Health Score
Measure a product’s performance within its category by analyzing sentiment, strengths & weaknesses
Product Launch Tracker
Monitor product launch performance, identify challenges & take action
Purchase Motivators
Identify what drives customers to choose your product over competitors
Brand Tracker
Monitor brand health and track top competitors
Influencer kits
Identify relevant influencers and create kits tailored to campaign goals and audience insights.
Social intel
AI-powered social insights that help brands uncover trends and take action on what consumers care about.
Video Analysis
Turn social video into actionable brand intelligence VoC-driven insights
Identify Hypes & Trends
Differentiate between short-lived hypes and long-term trends to inform strategy
Campaign Monitoring
Leverage advanced analytics to refine campaigns in real-time, increasing engagement
SWOT Analysis
Identify product strengths, weaknesses, opportunities and threats using VoC.
360° of VOC
Leverage insights from multiple sources to get a full, unbiased perspective
Market Trend Analysis
Benchmark shift in consumer behavior using 24 months category-level data
Star rating drivers
Understand what influences customer ratings and take steps to improve them.
AI-powered surveys
Generate online surveys based on category benchmark data and distribute to millions of potential buyers
Unmet Needs
Identify consumer pain points and areas where demand is not being met.
PDP Enrichment
Enhance PDPs with embedded, AI-powered review summaries to improve customer trust and drive sales
Shopper Experience
Gain a 360° view of the online shopping journey to deliver a seamless experience
Price Tier Analysis
Benchmark product pricing across sales channels to identify correct price point
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Trend Analysis
Spot what’s trending before your competitors do
Competitive Analysis
See exactly how you stack up, and where you can outperform
Hashtag & Campaign Tracking
Measure what matters, beyond vanity metrics.
Online Reputation Management
Protect your brand from emerging risks and shifts.
Smarter Social Management
Plan content with confidence
Trend Detection & Forecasting
See what’s coming before it’s everywhere
Influencer Discovery & Vetting
Work with creators who align with your brand
Visual Mention Tracking
Know where and how your brand appears, even when untagged
CX Pain Point Discovery via UGC
Fix what’s broken straight from the customer’s point of view
Crisis Detection & Virality Monitoring
Catch backlash before it explodes or amplify a breakout hit
UX, R&D & Innovation
Innovation Testing, Concept validation, product defect and returns analysis
Creative, CRM, Marketing
Campaign planning, messaging, rebranding, packaging, claims testing
Foundational & Behavioral
Consumer Profiling, Trend Identification, Market Segmentation, Path to Purchase
Competitive & Shopper Tracking
NPS, production launch tracking, market performance, shopper behavior
Automated Onboarding
Speed up the onboarding process, improving the entire customer experience across channels.
Centralize Engagement Data
From conversations to insights to revenue across all channels
Convert Visitors into Buyers
Interactive chatbots engage visitors and drive sales
Full Attention to Every Customer
Automatically route all customer conversations to one unified inbox
Scents are no longer just the territory of perfume; they are now a key factor influencing purchase decisions across lip, face, and nail care categories. Revuze’s “Fragrance Ingredient Trends in Cosmetics” report dives deep into this sensory shift, analyzing 131,575 unique consumer reviews collected from January 2024 to October 2024 on platforms like Amazon, Sephora, Ulta, Macy’s, and more.
The report identifies the most influential fragrance trends, spotlights the key scents shaping consumer sentiment, and highlights the products and brands that are leading this evolution. By exploring consumer feedback, the report sheds light on which fragrances captivate customers and which categories are most impacted by this shift.
From dessert-inspired lip care to nostalgic face care aromas and fresh, botanical nail care fragrances, this report offers an in-depth view of the rising role of fragrance in the beauty experience. Brands can leverage these insights to fine-tune product development, enhance marketing messaging, and create stronger emotional connections with their customers.
During 2024, there was a 119% increase in mentions of ingredients related to fragrances in cosmetic product reviews compared to 2023.
The Lip Category had the largest discussion volume for fragrances compared to other categories as well as the highest increase in fragrance related mentions at 60% YoY increase.
Eye was the only category to decline in fragrance related mentions.
The Lip Category took center stage in 2024 with 13,538 fragrance-related ingredient mentions and a remarkable 60% growth.
Fueled by dessert-inspired scents, these products tap into consumers’ cravings for comfort and indulgence. Beyond beauty essentials, lip products now deliver a multi-sensory experience – turning daily routines into moments of joy, nostalgia, and self-care.
Vanilla, Chocolate, and Cotton Candy are the top three most discussed scents in the lip category for 2024, showing significant growth compared to 2023.
This increase reflects a shift from ‘regular’ fragrances to baking and dessert-inspired scents, highlighting consumer preference for sweet, nostalgic, and comforting aromas in lip products.
The Vanilla scent is a growing trend in the lip care category, appearing across balms, oils, and liquid treatments.
Consumers appreciate its comforting aroma, which enhances their overall product experience.
Germany (DE) 
Spain (ES) 
Italy (IT) 
France (FR) 
