Cosmetics Report: Spotlight on the Formula & Packaging Topics for CEW
Product Return Analysis
Discover why consumers are returning products and address issues quickly
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Product Innovation
Use trending topics and insights to guide enhancements that align with market needs.
Product Health Score
Measure a product’s performance within its category by analyzing sentiment, strengths & weaknesses
Product Launch Tracker
Monitor product launch performance, identify challenges & take action
Purchase Motivators
Identify what drives customers to choose your product over competitors
Trending Hashtags
Topics audiences are actively engaging with.
Category Launches
See new competitor launches entering the conversation.
Crisis Management
Early indicators of potential crises or reputation risk.
Video Analysis at Scale
See exactly how you stack up, and where you can outperform
Organic vs. Incentived
Evaluate organic vs. incentivized feedback. Distinguish between signals & noise.
Campaign Monitoring
Analyze your own social content.
SWOT Analysis
Identify product strengths, weaknesses, opportunities and threats using VoC.
360° of VOC
Leverage insights from multiple sources to get a full, unbiased perspective
Market Trend Analysis
Benchmark shift in consumer behavior using 24 months category-level data
Star rating drivers
Understand what influences customer ratings and take steps to improve them.
AI-powered surveys
Generate online surveys based on category benchmark data and distribute to millions of potential buyers
Unmet Needs
Identify consumer pain points and areas where demand is not being met.
PDP Enrichment
Enhance PDPs with embedded, AI-powered review summaries to improve customer trust and drive sales
Shopper Experience
Gain a 360° view of the online shopping journey to deliver a seamless experience
Price Tier Analysis
Benchmark product pricing across sales channels to identify correct price point
Competitive Intelligence
See what competitors launch, how they’re rated, and where you stand.
Trend Detection & Forecasting
See what’s coming before it’s everywhere
Influencer Discovery & Vetting
Work with creators who align with your brand
Visual Mention Tracking
Know where and how your brand appears, even when untagged
CX Pain Point Discovery via UGC
Fix what’s broken straight from the customer’s point of view
Crisis Detection & Virality Monitoring
Catch backlash before it explodes or amplify a breakout hit
UX, R&D & Innovation
Innovation Testing, Concept validation, product defect and returns analysis
Creative, CRM, Marketing
Campaign planning, messaging, rebranding, packaging, claims testing
Foundational & Behavioral
Consumer Profiling, Trend Identification, Market Segmentation, Path to Purchase
Competitive & Shopper Tracking
NPS, production launch tracking, market performance, shopper behavior
Automated Onboarding
Speed up the onboarding process, improving the entire customer experience across channels.
Centralize Engagement Data
From conversations to insights to revenue across all channels
Convert Visitors into Buyers
Interactive chatbots engage visitors and drive sales
Full Attention to Every Customer
Automatically route all customer conversations to one unified inbox
Product sales & revenue data
Track performance across 100M+ products, by engagement, revenue, units sold, MoM growth, and more.
Top trending categories
Size opportunities by capturing rising categories as they emerge to align product assortments with demand.
Shop & competitor insights
Unlock new products in your category and learn sales data across the entire competitive landscape.
Video analysis at scale
Analyze at scale to see which formats, messages, and creators directly spark sales.
Instantly access actionable VoC insights based on buyers’ post-purchase feedback
This analysis examines 3.6 million consumer reviews in the Color Cosmetics category, covering Face, Lip, Eye, and Nail products.
The focus of this analysis is on two critical aspects within this category: Formula Changes and Packaging. These themes were selected due to their significant impact on consumer satisfaction and purchasing behavior:
This report identifies and explores trends in consumer discussions around these themes and highlights products that exemplify these trends.
Formula Change related discussions have experienced a 40% increase since 2022 vs. previous periods and peaked in 2023.
Brands leading the growing trend in formula changes include Glossier, Lancôme, Dior, and some others.
Cosmetics Report: Spotlight on the Formula & Packaging Topics
| “So sad to write this, like genuinely. This was the only lip balm I used to use. Now the new formula dries down and makes my lips dry and I’ll need to reapply for the same thing to happen. It was cheaper now but the quality decreased as well.“ | “This new formula is terrible. I live in a dry climate and the old balm dot com was the only thing that helped. Within minutes of applying this one my lips felt dry. Please bring back the old recipe!“ |
“Pleasantly surprised I love this as much as the previous formula. I was worried after reading the reviews that it was different but it performs just as well as the old version. Will keep using my holy grail!“
“I am in love with this new formula! It has amazing coverage but feels so lightweight on the skin. It also has a beautiful natural finish that wears really well throughout the day without having to touch up, so it’s oily skin approved. The shade range is also amazing it was easy for me to find the perfect match!“
| “Pleasantly surprised I love this as much as the previous formula. I was worried after reading the reviews that it was different but it performs just as well as the old version. Will keep using my holy grail!“ | “I am in love with this new formula! It has amazing coverage but feels so lightweight on the skin. It also has a beautiful natural finish that wears really well throughout the day without having to touch up, so it’s oily skin approved. The shade range is also amazing it was easy for me to find the perfect match!“ |
Product Packaging related discussions have experienced a 37% growth since 2022 vs. previous periods, peaking in 2023.
Brands leading the growing trend in product packaging related discussions included; Dior, Givenchy, Lancôme and Too Faced.
“Cute Chic” is seeing a rise in consumer interest, largely driven by product packaging that combines elegance with rounded contours and silver/gold detailing.
Revuze is at the forefront of delivering cutting-edge AI-powered consumer insights solutions, revolutionizing how businesses leverage data to drive success in the digital landscape.
As the only solution providing brand and category-level, verified buyer data, Revuze helps truth-driven organizations transform online reviews across all sources into true, actionable insights to make informed data-supported decisions and lead categories.

