Discover which cosmetics brands are leading the growing trend in formula & packaging changes, and the reasons why
As part of the innovation process, many cosmetics brands decide to change a product’s formula. However, these updates aren’t always positive in the eye’s of the consumer and may even negatively impact the brand’s success. In their recent report, Revuze dives into formula and packaging topics in the Cosmetics Category for segments like; foundation, lip product, face creams and others.
They take a close look at some of the newest packaging trends that are appealing/unappealing to consumers, and their true impact in the marketplace. The analysis was based on over 1 million unique reviews, scraped across multiple e-tailers, and then classified into topics and sentiments using Revuze’s AI.