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A Guide for teams seeking the latest trends

Cosmetics Report: Spotlight on the Formula & Packaging Topics

Explore cosmetics trends around the formula & packaging topics!

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Discover which cosmetics brands are leading the growing trend in formula & packaging changes, and the reasons why

As part of the innovation process, many cosmetics brands decide to change a product’s formula. However, these updates aren’t always positive in the eye’s of the consumer and may even negatively impact the brand’s success. In their recent report, Revuze dives into formula and packaging topics in the Cosmetics Category for segments like; foundation, lip product, face creams and others.

They take a close look at some of the newest packaging trends that are appealing/unappealing to consumers, and their true impact in the marketplace. The analysis was based on over 1 million unique reviews, scraped across multiple e-tailers, and then classified into topics and sentiments using Revuze’s AI.

This report explores packaging and formula trends in the world of cosmetics and examines:

  • Which brands are leading the growing trend in formula changes, from Glossier to Lancôme, Dior, and others

    Which brands are leading the growing trend in formula changes, from Glossier to Lancôme, Dior, and others

  • Which new lip care formula customers are extremely disappointed with

    Which new lip care formula customers are extremely disappointed with

  • Which brands are seeing a significant increase in consumer interest largely driven by product packaging

    Which brands are seeing a significant increase in consumer interest largely driven by product packaging

  • Which series relaunched with a new formula leading sentiment to drop to 42% and star rating to drop to 2.71.

    Which series relaunched with a new formula leading sentiment to drop to 42% and star rating to drop to 2.71.

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Powering insights for truth-driven teams around the world

  • coty
  • hs
  • hoover
  • levis
  • loreal
  • lubrizol
  • mc
  • pg
  • wilson
  • char broil ()
  • dolby
  • gg
  • wd