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Cosmetics Report: Spotlight on the Formula & Packaging Topics for CEW

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Executive Summary

This analysis examines 3.6 million consumer reviews in the Color Cosmetics category, covering Face, Lip, Eye, and Nail products.

The focus of this analysis is on two critical aspects within this category: Formula Changes and Packaging. These themes were selected due to their significant impact on consumer satisfaction and purchasing behavior:

  • Formula Changes: This practice, prevalent in the Color Cosmetics industry, affects over 6,000 products annually. Changes are driven by various factors, including aligning with consumer trends, improving formulas by removing undesirable ingredients, and reducing costs.
  • Packaging: As the initial consumer interaction point, whether on a retail shelf or a product page, packaging shapes product perceptions. Effective packaging can enhance the appeal of an average product or cause a high-quality product to be undervalued

This report identifies and explores trends in consumer discussions around these themes and highlights products that exemplify these trends.

Cosmetics Categories

Formula Change Spotlight. Trends Over Time

Formula Change related discussions have experienced a 40% increase since 2022 vs. previous periods and peaked in 2023.

Brands leading the growing trend in formula changes include Glossier, Lancôme, Dior, and some others.

Formula Trends

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Cosmetics Report: Spotlight on the Formula & Packaging Topics

Key Objectives

Cosmetics
Industry
Cosmetics
Sources
Sources
Amazon, Walmart, Target, Sephora, Ulta, and more
Time Period
Time Period
January 2020 - October 2023
Reviews
Voice of Customer Data Points
3.6 Million

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