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Donna Perlstein: So why is it, in your opinion, that bigger brands today are finally starting to really embrace consumer insights and online reviews?
Noa Shachaff: So really, the question is, why haven’t they done that earlier or to the extent that I think they should have? And I think that’s really the most pertinent question. I think that people have a hard time embracing change, especially in the consumer insights and market research industry. And, you know, I don’t blame them. When I was a consumer insights manager in one of the leading consumer packaged goods companies, I remember that I, too, stuck to the tried and true, you know, the focus groups, the surveys. They’re great; they give you great insights. I didn’t really have any incentive to change until I found that on the SKU product level, I wasn’t getting the insights that I needed, which made me have an “ah-ha” moment that I’ll never forget.
And that “ah-ha” moment brought me to Revuze.
It’s not just for the products in my company but for the entire category, so that I could benchmark my products against other products. And, I don’t know, by some chance, I found Revuze. I think that the “ah-ha” moment that I experienced four years ago, other companies are beginning to experience it now. I think that just like me, they’re going, “There has to be another way.”