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Drive Smarter Business Decisions with GenAI-Powered VoC Insights

Transform Unstructured Online Feedback into Actionable Market Intelligence

CIHub enables consumer insights professionals to extract strategic insights from vast amounts of consumer feedback without the noise of data overload. By analyzing data across social media, ratings and reviews, surveys, and other channels, CIHub delivers a 360-degree view of the Voice of Customer, helping brands track market trends, assess competition, and make data-backed decisions faster.
Experience It
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Powering VoC Insights for truth-driven teams around the world

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The Challenge

Fragmented Consumer Insights

Sifting through scattered feedback from multiple sources—reviews, social media, surveys—is time consuming, making it difficult to see the full picture.

Slow, Manual Analysis

Traditional research methods take weeks or months, delaying critical decisions and leaving brands reactive instead of proactive.

Lack of Granular Visibility

Without the ability to analyze data down to the SKU level, businesses miss out on key details that influence consumer behavior.

Difficulty in Tracking Market Changes

Keeping up with shifts in trends, new product launches, and evolving consumer expectations require visibility into historical and real-time data - which is what traditional research struggles to provide.
THE SOLUTION

Turn Consumer Feedback into a Competitive Advantage

CIHub processes and analyzes online feedback across multiple sources in real-time, offering deep insights into product performance, competitor intelligence, and emerging trends, competitor performance, and emerging trends. Whether you need to track the competitive landscape, identify unmet needs, or understand price distribution, CIHub delivers the data-driven clarity you need to make informed decisions and provide practical recommendations to prioritize and take action.
Experience It

From Data to Actionable Insights— Automated, Scalable, and Instant

Full Category Landscape

Compare performance across product categories and subcategories to achieve full market exploration.

Competitive Analysis

Benchmark against competitors to track share of voice, brand sentiment, and key differentiators.

Trends Analysis

Identify rising consumer topics, shifting behaviors, and emerging market opportunities.

Key Metrics Over Time

Track shifts in sentiment, purchase drivers, and competitive positioning across different time frames.

Met & Unmet Needs

Identify consumer pain points and areas where demand is not being met.

Get Granular with 6 Dimensions of Data

Usage Purposes

Learn how customers are using your products and where untapped opportunities exist.

Pricing Landscape

Analyze how pricing impacts consumer perception and competitive positioning.

New Product Monitoring

Analyze market response to recent launches and understand what’s driving success.

Star Rating Drivers

Understand what influences customer ratings and take steps to improve them.

AI-Powered SWOT Analysis

Evaluate strengths, weaknesses, opportunities, & threats across your category.

How Research & Insights Teams Are Successfully Leveraging the CIHub

AI Powered Topic Summaries

AI-Powered Review Summaries

A brand insights team leverages CIHub’s AI-powered review summaries to extract key sentiment drivers from thousands of consumer reviews. Instead of manually sifting through feedback, they receive an automated summary highlighting the top praises and complaints
Create Tailored Reports

Create Tailored Reports

Global teams are generating customized data and visuals with a single click. They simply drag and drop widgets to showcase key insights that meet their needs and KPIs .
Six Dimensions of VoC Data

Six Dimensions of VoC Data

Slice and dice the VoC data to fit your needs, analyzing it by brand, product, region, and more.

The CIHub Advantage

No Setup Required

No Setup Required

Get AI-powered insights and recommendations for top use cases—completely automated, no manual effort needed.
Category to SKU Level Data

Category-to-SKU Level Data

Analyze insights at every level, from broad market trends to granular SKU-specific feedback.
° VoC Data Coverage

360° VoC Data Coverage

Leverage insights from multiple sources—including social media, reviews, and surveys—to get a full, unbiased perspective.
DIY Survey Integration

DIY Survey Integration

Generate your own targeted surveys and collect direct consumer feedback to supplement existing VoC data.
Advanced Filtering Capabilities

Advanced Filtering Capabilities

Refine analysis with filters for topics, keywords, pricing, location, star ratings, and more to focus on the most relevant insights.
Real Time Research, Instant Action

Real-Time Research, Instant Action

No waiting weeks for insights—CIHub provides continuous data updates, and immediate action-driven recommendations, ensuring your team acts fast on market shifts.

No Matter Your Industry, Unlock the Power of Consumer Insights and Analytics Today

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Book a Walkthrough

Turn large volumes of consumer feedback into meaningful, data-driven strategies and actions with CIHub—your partner in 360° VoC data, competitive landscape and trend analysis, product innovation and results-focused recommendations.

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