Unmet Needs

Are You Meeting All the Market Needs You Can?

Using advanced, proprietary VoC signals to uncover unmet market needs can give you a strategic edge on your competition. With the Revuze CIHub, you harness the power of VoC data and clear, data-based recommendations to turn your market’s unmet needs into smart, timely business actions that yield results.

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Powering insights for truth-driven teams around the world

The Challenge

64% of consumers say they are more likely to switch to a brand that better meets their needs. To be effective, consumer data must be current and analyzed. The sheer volume and complexity of data across touchpoints makes both goals almost unachievable. Add to this the time it takes to create and evaluate surveys and focus groups, and brands can be handicapped.

THE SOLUTION

Meet Needs That Competitors Miss

Revuze persona-focused Action Hubs leverage VoC data and identify both met and unmet consumer needs within a specific product category. By pinpointing areas where consumer expectations are not fully satisfied, CPG brands can fine-tune product strategies and improve offerings. With these actionable insights at your fingertips, pull ahead of competition, while fostering loyalty, and laying seeds for long-term success.

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Main FEATURES

Real-time Consumer Insights

Our platform continuously analyzes VoC data across ratings and reviews, social, surveys and sales channels to provide up-to-date insights on both met and unmet consumer needs.

Actionable Recommendations

The Revuze CIHub goes beyond unmet need analysis to detail actionable business strategies - so you know just how to improve products. When you are “on it” with customers’ needs, brand reputation improves and customers remain loyal.

Comprehensive Consumer Understanding

With a proprietary engine purpose-trained for the task for over a decade, we can go beyond surface-level feedback to deliver a deep understanding of what consumers truly want.

Seamless Integration Into Product Strategy

The easy-to-digest insights on the platform can be directly applied to innovation, product development and customer experience strategies, ensuring quick and effective decision-making.

Access to Unprecedented Data, Analyzed for You

Easy-to-understand charts and clear recommendations gleaned from our enormous data pool that provides information on individual SKUs.