How L'Oréal Teams with Revuze to Fast-Track Decisions and Time to Market

The Challenge

L’Oréal needed a faster, more scalable way to distinguish between fleeting hypes and lasting trends to remain agile in the fast-moving beauty industry. While traditional research provided depth, the speed and breadth of digital insights were essential to identifying emerging trends, product-market fit, and shifting consumer preferences. However, the company faced two key challenges:

Challenge #1: Evaluating Trends vs. Hypes

With beauty trends constantly evolving, L’Oréal sought a way to filter through the noise of social media and marketing campaigns. Relying solely on social listening was insufficient, as it revealed what people talked about—but not what they purchased or valued.

Challenge #2: Democratizing Consumer Insights

Although L’Oréal had access to multiple sources of consumer insights, these were often siloed within specific departments. To foster a more collaborative, consumer-focused culture, L’Oréal needed to make insights accessible across the organization—from marketing to sales to product development.

​​The Solution

L’Oréal turned to Revuze’s consumer insights platform to address these challenges. The partnership began locally in the U.S., where L’Oréal tested Revuze’s ability to analyze reviews and ratings. After seeing the value of Revuze’s data, the company expanded the partnership globally in 2023.

Democratizing Consumer Insights Across Teams

Revuze’s platform provided real-time insights accessible to multiple departments at L’Oréal. With Revuze, teams across marketing, product, and sales could align on consumer trends and contribute meaningfully to data-driven strategies.

The Results

By integrating Revuze’s platform into its processes, L’Oréal transformed how it identifies trends and makes data-driven decisions. The partnership resulted in several key outcomes: