lists the top ten topics by importance in the wireless headphone market. Of these top ten topics, the report dives into the battery feature, comfort feature, and noise cancellation feature of wireless headphones.\u00a0<\/span><\/p>\n <\/p>\n
Knowing the importance of good battery life, smaller headphone brands can not only leverage this insight from big data to feature market their product\u2019s battery life, but they can also apply this knowledge to improve their product, building brand loyalty in the process. The wireless headphone report found more than 250,000 useful quotes regarding comfort. Understanding the importance of comfort to consumers, smaller brands can make changes to their design accordingly.\u00a0<\/span><\/p>\n <\/p>\n
Small brands of wireless headphones can use big data to understand exactly what consumers are looking for. These brands can also invest their attention and effort in creating a good product rather than spending their time and capital on marketing the brand or even marketing the product.\u00a0<\/span><\/p>\n <\/p>\n
Focusing on feature marketing is not just for wireless headphones. Any brand can tap in to big data to understand consumer preferences and invest energy in building a better product based on those preferences. Sentiment analysis is not exclusive to wireless headphones.\u00a0<\/span><\/p>\n <\/p>\n
New brands have discovered the power of big data by drilling down into eCommerce reviews not only for their own products but for their competitors\u2019 products, as well. Harnessing the power of millions of reviews makes feature marketing highly effective. Customers buy a product\u2019s features \u2013 they don\u2019t buy the brand image!\u00a0<\/span><\/p>\n <\/p>\n
By collecting and analyzing eCommerce opinions, brands can use big data to understand exactly what consumers want \u2013 straight from their reviews. Automating the process of mining text containing subjective opinions in the form of reviews, algorithms can help brands identify the features consumers discuss most and whether statements are positive, negative, or neutral.\u00a0<\/span><\/p>\n <\/p>\n
Once a brand analyzes this big data and identifies consumers\u2019 stand on everything from general topics like price to specific topics like noise cancelation, the brand uses these actionable insights to guide their efforts in creating a good product rather than invest their efforts in marketing the brand.\u00a0<\/span><\/p>\n <\/p>\n
Conclusion<\/h2>\n
Whether a brand wants to launch a product, improve a product, or simply market a product, feature marketing based on big data insights can help a brand grow quickly. Brands can focus solely on creating a good product until they eventually become household names.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Learn Why Brands Should Use Feature Marketing Strategy And Focus On Features Rather On “Branding” Especially In Early Stages<\/p>\n","protected":false},"author":17,"featured_media":9316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/9303"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=9303"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/9303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/9316"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=9303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=9303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=9303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}