{"id":9049,"date":"2020-11-15T10:58:18","date_gmt":"2020-11-15T10:58:18","guid":{"rendered":"https:\/\/www.revuze.it\/?p=9049"},"modified":"2020-11-15T10:58:18","modified_gmt":"2020-11-15T10:58:18","slug":"product-launch-in-d2c-era","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/product-launch-in-d2c-era\/","title":{"rendered":"Product Launch In D2C Era (2021 Guide)"},"content":{"rendered":"
In current times online sales (eCommerce and Direct to Consumer \u2013 D2C) are booming. Many brands embrace D2C and other online sales methods to boost revenues while building a more direct relationship with consumers. To highlight a few recent examples \u2013<\/p>\n
Traditionally, when brands launched a new product, the focus was not put on the online launch and online sales as the majority of sales and growth came from traditional retail (In 2019 online sales were 16% of the US retail sales). Now when eCommerce and D2C become front and center (predicted to be over 30% of US retail sales) you need to plan your New Product Launch<\/a> with eCommerce in mind.<\/p>\n The biggest driver for online sales is credibility. Credibility is gained via ratings and reviews. Online reviews matter to consumers as they are typically coming from verified customers and are pretty detailed by nature:<\/p>\n But how do you build out a product review base for a new product that is just launching? According to recent research, we did using Revuze Explorer, analyzing over 300,000 reviews, and comparing incentivized reviews (A review written by a consumer who got the product for free or got a coupon for the review) to regular buyers – incentivized reviews have a higher sentiment towards the product by 8.33%!<\/p>\n This could be the difference between a 3.7-star reviews and 4.1 stars review! Which is the eCommerce world that could be significant to your revenue.<\/p>\n There are many other benefits on the path to reviews to drive online sales, all derived from shortening the feedback loop. Unlike traditional retail, online reviews can be given immediately and collecting and analyzing them is much easier and faster compared to any traditional feedback method (surveys, focus groups, etc.).<\/p>\n Especially with a new product launch, getting feedback promptly is critical, as according to Harvard Business<\/a> School, about 95 percent of new consumer products fail. The typical reason is the tendency to fall in love with the initial feedback from friendly consumers –<\/p>\n <\/p>\n <\/p>\n While we hear from brands every now and then that they \u201cread reviews online to monitor them\u201d it is obviously not a way to do it in scale. Especially as eCommerce becomes a key channel and consumers can buy on multiple online stores.<\/p>\nStart with online reviews and ratings in mind<\/h2>\n
\nAccording to research, 91% of people read them and 84% trust them as much as they would a personal recommendation. Another study shows that the average customer is willing to spend 31% more with a retailer with great reviews.<\/p>\n\n
\nYou need to make sure that online reviews will be pouring in. For example:<\/p>\n\n
Why samples matter to reviews<\/h2>\n
Shortening the feedback loop via reviews<\/h2>\n
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