{"id":7050,"date":"2020-07-14T09:13:39","date_gmt":"2020-07-14T09:13:39","guid":{"rendered":"https:\/\/www.revuze.it\/?p=7050"},"modified":"2020-07-14T09:13:39","modified_gmt":"2020-07-14T09:13:39","slug":"amazon-private-label","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/amazon-private-label\/","title":{"rendered":"Amazon Private Label: The Complete Guide for Launching Your Own Product"},"content":{"rendered":"\n

You want to be a seller on Amazon<\/a>, but you don\u2019t have the resources to build your own products. At the same time, you still want to build a successful brand using the platform. In such situations, selling Amazon private label products can be the perfect solution. That\u2019s not to say that launching a private label product on Amazon doesn\u2019t come with its own challenges. You will have to conduct product launch research<\/a> in order to decide what products you are going to sell and how will you beat your competitors<\/a>.<\/p>\n\n\n\n

In this post, you get to find out how you can overcome those challenges and have a strong start when launching an Amazon private label product. Let\u2019s get started.<\/p>\n\n\n\n

What is Amazon’s private label?<\/h2>\n\n\n\n

Amazon private labeling is the process of selling products manufactured by someone else under your own brand name. In other words, you get products from a manufacturer and use your packaging and branding to sell it on Amazon.<\/p>\n\n\n\n

A lot of sellers go for this option instead of making their own products because it\u2019s one of the easiest ways to build a thriving brand. They get to maximize their income without investing too much time and resources into manufacturing their own product.<\/p>\n\n\n\n

While there may be claims of Amazon private labeling losing its shine, a Nielsen study<\/a> found otherwise. According to the study, private label products see a continued growth in share across global markets.<\/p>\n\n\n\n

It helps that consumers have a favorable perception towards private label products, with 70% of global consumers seeing them as a way to save money. And 67% of global consumers even consider private labels as extremely good value for money.<\/p>\n\n\n\n

\"Perceptions<\/figure>\n\n\n\n

How To Find And Sell Private Label Products<\/h2>\n\n\n\n

Of course, before you launch a privately-labeled product on Amazon, you need to decide on what product to sell. This is one of the most critical steps and takes up a huge portion of your planning. Below, you can find some of the most essential steps to find and sell Amazon private label products:<\/p>\n\n\n\n

1: Brainstorm Product Ideas<\/h3>\n\n\n\n

First, come up with a few ideas for the kind of products you can sell. Are there any hot trends on social media lately? What\u2019s everyone talking about these days and can you private label it? Perhaps you\u2019ve noticed marble-patterned products in a handful of influencer posts on Instagram and you think that this is quickly going to catch on. So you might want to consider private-labeling marble-patterned phone cases, for example.<\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

2: Narrow Down On The Specifics<\/h3>\n\n\n\n

Next, reassess how viable your ideas are by narrowing down on the specifics. Amazon private labeling works best when you choose products that are easy and cost-effective to sell. So ideally, you should start with products with the following qualities:<\/p>\n\n\n\n