{"id":6164,"date":"2020-04-30T10:56:39","date_gmt":"2020-04-30T10:56:39","guid":{"rendered":"https:\/\/www.revuze.it\/?p=6164"},"modified":"2020-04-30T10:56:39","modified_gmt":"2020-04-30T10:56:39","slug":"amazon-listing-optimization","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/amazon-listing-optimization\/","title":{"rendered":"Amazon Listing Optimization: The Ultimate Guide (2021)"},"content":{"rendered":"\n

With thousands of other listings to compete with, it can be challenging to get your product to rank higher in Amazon search results. And unless you do something about this, it can cost you dearly because product visibility means everything on the platform. Just think about it \u2013 how often have you gone beyond page 2 to find a product you want to buy? Chances are you\u2019ll end up finding something you like among the top-ranking products on the first page of your search results.<\/p>\n\n\n\n

That\u2019s why it\u2019s crucial to start your Amazon listing optimization efforts and improve the visibility of your product in relevant search results. After all, Amazon\u2019s customer retention rate is 90%<\/strong>, and everyone who is selling products online would dream to sell their products via Amazon, especially where the retention rate can provide you a nice & steady income or amplify your revenue<\/a>.<\/p>\n

This guide will provide you with actionable steps on how to optimize your listing on Amazon.<\/p>\n\n\n\n

What is Amazon Listing Optimization?<\/h2>\n\n\n\n

Simply put, Amazon listing optimization is the process of making improvements to your ad listing with the intention of driving search visibility, clicks, and conversions. The process involves a number of steps including keyword research, text optimization, image optimization, and collecting product reviews to name a few.<\/p>\n\n\n\n

The idea is to ensure that your ads show up in the most relevant search results so that it stands a chance of attracting the right audience. For instance, you won\u2019t expect someone who\u2019s searching for a \u201ckiddie pool with slide\u201d to click on an ad about scented candles or desk calendars. But they\u2019ll likely click on an ad about a kiddie pool with a slide.<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

The best part about Amazon listing optimization is its direct and indirect impact on other aspects of your performance on the platform \u2013 from your ranking and ACoS score (advertising Cost of Sales) to your marketing efforts. So before moving on to the optimization steps, let\u2019s take a closer look at how they align with other aspects of your Amazon performance:<\/p>\n\n\n\n

ACoS Amazon<\/h2>\n\n\n\n

ACoS or Advertising Cost of Sales is the metric for measuring the performance of sponsored products on Amazon. It is the ratio of ad spent to ad revenue in percentage, so you\u2019ll use the following formula to calculate it:<\/p>\n\n\n\n

ACoS = (ad spend\/ad revenue) x 100<\/em><\/strong><\/p>\n\n\n\n

So for example, let\u2019s say you spend $10 to advertise your products and you generate a revenue of $50. In this case, your ACoS will be (10\/50) x 100 = 20%. Ideally, you\u2019ll want a lower ACoS because it means you\u2019re spending less to make a sale and therefore, making a better profit.<\/p>\n\n\n\n

In other words, you\u2019ll want to drive as many conversions as possible for the money you\u2019re spending to advertise or promote your product. And that means ensuring that you attract the most relevant prospects to your product page.<\/p>\n\n\n\n

That\u2019s where Amazon listing optimization enters the picture, as it involves improving your listing information to ensure its relevance to your target audience. For example, if your listing shows up in a search result for \u201crubber toys for dogs,\u201d it should contain information about rubber toys for dogs. Amazon will use your product information to display your listing in relevant search results.<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

As such, the steps to lower your ACoS score also align with the steps to optimize your listing. For instance, here\u2019s a quick look at how to lower your ACoS score:<\/p>\n\n\n\n