{"id":6160,"date":"2020-04-30T09:48:23","date_gmt":"2020-04-30T09:48:23","guid":{"rendered":"https:\/\/www.revuze.it\/?p=6160"},"modified":"2020-04-30T09:48:23","modified_gmt":"2020-04-30T09:48:23","slug":"ecommerce-strategy","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/ecommerce-strategy\/","title":{"rendered":"19 Action Items to develop an Ecommerce strategy roadmap (2022)"},"content":{"rendered":"\n\n\n
A robust eCommerce strategy is required for businesses that sell online. Especially nowadays, with the novel COVID-19 forcing many companies to go online. Even without the COVID-19 effect, eCommerce is a growing trend.\u00a0<\/p>\n\n\n\n
More than 10 years ago, eCommerce was at 5.1% of total retail purchases. eCommerce now accounts for 16%, and the numbers keep growing.<\/a><\/p>\n\n\n\n Another fact – eCommerce order volume has increased by almost 50% in the last 30 days!<\/a><\/p>\n\n\n\n If you don\u2019t have a clear eCommerce strategy, then you risk your online business getting lost in the crowd.\u00a0<\/p>\n\n\n\n In this article, we will describe everything related to eCommerce strategy, including what it is, how to develop a powerful eCommerce strategy, and how big brands are doing it correctly. Let\u2019s start!\u00a0<\/p>\n\n\n\n eCommerce strategy is the ability of a business to sell online in an effective manner.\u00a0<\/p>\n\n\n\n Under the eCommerce business strategy, goods are being sold electronically. The steps required to run an online store, the campaigns run to generate leads, the changes made in the site to offer an excellent user experience, and increase the overall order flow are all part of a powerful eCommerce strategy.<\/p>\n\n\n\n eCommerce strategy defines both your short-term and long-term business goals and involves careful planning. Depending on the resources available, your eCommerce strategy can be scaled.\u00a0<\/p>\n\n\n\n For example, if you have a high budget, you can consider including paid ads in your strategy. If not, you can rely on organic search (SEO) to drive customers to your online store.\u00a0<\/p>\n\n\n\n An eCommerce strategy gives a structure to your business. It helps identify loopholes where customers leak out. This could be a slow loading website, navigation issues, delivery offers, incomplete product descriptions, and so on.\u00a0<\/p>\n\n\n\n Having a winning eCommerce strategy is essential because:\u00a0<\/p>\n\n\n\n You need to adopt a comprehensive approach to scale your online sales.\u00a0<\/p>\n\n\n\n Depending on your business goals, there are different eCommerce strategies that you can adopt. The ultimate aim of every strategy is to reach new customers using different channels of marketing and improve the order flow.<\/p>\n\n\n\n Let\u2019s have a look at the most effective eCommerce strategies that can help you step up your game.\u00a0<\/p>\n\n\n\n Defining your company\u2019s niche markets makes it easier to micro-target audiences with similar interests. Whatever your products are, determine your niche markets that you can penetrate online with exclusive offerings. This helps attract a more loyal customer base.\u00a0<\/p>\n\n\n\n Another benefit of defining niche markets is that you can offer products that are different than most standard items within a category. Being unique and standing out can increase word-of-mouth marketing, thereby increasing sales.\u00a0<\/p>\n\n\n\n Product visualization helps your customers study every detail of a product and get a better understanding of the item without actually touching it.\u00a0<\/p>\n\n\n\n This is great because it enables shoppers to make an informed decision, thereby reducing complaints and negative reviews.\u00a0<\/p>\n\n\n\n It includes adding multiple high-quality images, product demo videos, along with zoom features. If possible, offer a 3D representation of products.\u00a0<\/p>\n\n\n\n Skullcandy, for instance, has added images of the products from multiple angles along with how it looks in action.\u00a0<\/p>\n\n\n\nWhat Is an eCommerce Strategy?<\/strong><\/h2>\n\n\n\n
Why Is eCommerce Strategy Important?<\/strong><\/h2>\n\n\n\n
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How to Develop an eCommerce Strategy<\/strong>: 19 Action Items to Try<\/h2>\n\n\n\n
1- Define Your Niche Markets<\/strong><\/h3>\n\n\n\n
2- Leverage Product Visualization<\/strong><\/h3>\n\n\n\n