{"id":5309,"date":"2021-10-13T08:53:35","date_gmt":"2021-10-13T08:53:35","guid":{"rendered":"https:\/\/www.revuze.it\/?p=5309"},"modified":"2022-11-04T10:42:56","modified_gmt":"2022-11-04T10:42:56","slug":"consumer-insights","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/consumer-insights\/","title":{"rendered":"How to Use Consumer Insights in Your Favor: The Definitive Guide (2022)"},"content":{"rendered":"\r\n
Consumer insights are your customers\u2019 truth – how they experience your product or service, how they felt about it, what they want, need, and desire.<\/p>\r\n\r\n\r\n\r\n
Understanding your consumers’ needs and wants is essential to ensuring your brand\u2019s future. Scanning, collecting, and analyzing customer feedback empowers businesses to learn from their customers – so they can innovate and improve customer experiences and generate positive sentiment.<\/p>\r\n\r\n\r\n\r\n
This blog post is your definitive guide to consumer insights.\u00a0<\/p>\r\n\r\n\r\n\r\n
We will explain what are customer insights, their importance, how you can use them in your favor, and what impact the spread of COVID-19 has had on customer feedback analysis<\/a>.<\/p>\r\n Another note we would like to add, Revuze Explorer<\/a> is one of the most advanced consumer insights tools out there. Our true strength is turning consumer insights into actionable action items for companies, all done in minutes instead of days & weeks.<\/p>\r\n Last update: November 2021.<\/p>\r\n\r\n\r\n\r\n Consumer Insights are analyzed data businesses use to better understand customer wants, needs, attitude, and sentiment. Useful Consumer Insights are new, relevant and inspiring, and provide extensive knowledge of consumer desires, needs, and motivations. These insights help improve a brand\u2019s interaction with customers, which creates better customer experience and improves revenue.<\/strong><\/p>\r\n\r\n\r\n\r\n So, how do you find consumer insights? Well, data.\u00a0<\/p>\r\n\r\n\r\n\r\n Consumer insights are a result of data interpretation and analysis. They are aggregated from data collected with different tools, like trend analysis, customer satisfaction surveys, focus groups, Social Listening<\/a>, and more.<\/p>\r\n\r\n\r\n\r\n First and foremost, consumer insights give the tools to make better business decisions. Improving customer experience, focusing marketing campaigns, and optimizing brand innovation<\/a> will help drive brand growth and revenue.<\/p>\r\n\r\n\r\n\r\n In addition, customer insight analysis helps identify consumer and market trends, pain points<\/a> and attitudes. This information highlights consumer sentiment and experience on different parts of the consumer journey, data that helps brands build and maintain customer loyalty.<\/p>\r\n\r\n\r\n\r\n I\u2019m glad you asked.<\/p>\r\n\r\n\r\n\r\n Advertising and marketing your product can be hard. It is hard to know how successful your campaigns are or how your latest ad resonated with your target audience.<\/p>\r\n\r\n\r\n\r\n The job can be even harder when we talk about e-commerce. Online consumers come from all walks of life, from different generations, with varied interests, and unique needs. For example, Baby boomers, Gen X, Millennials, and Gen Z are all very different and come with their own particular wants and needs. So, what may work for one audience won\u2019t necessarily work for all.<\/p>\r\n\r\n\r\n\r\n This is where consumer insights come into use.<\/p>\r\n\r\n\r\n\r\n Consumer insights allow businesses to get a better and deeper look into their customers\u2019 purchase decisions and behaviors. Insights enable brands to identify the best marketing campaigns and strategies that will resonate most powerfully with the targeted audience.<\/p>\r\n\r\n\r\n\r\n Using consumer insights allows you to make a smooth and data driven shift from product-focused marketing to consumer-centric marketing. For instance, what if you could focus your ad campaign on a customer-desired feature? Quality consumer insights enable you to do just that.<\/p>\r\n\r\n\r\n\r\n Taking an example from our latest Headphones Market Report<\/a>, after analyzing customer feedback we have identified noise cancellation as the latest trend in the wireless headphones industry. Just look at the noise cancellation topic volume chart below –<\/p>\r\n\r\n\r\n\r\nWhat are Consumer Insights?<\/strong><\/h2>\r\n\r\n\r\n\r\n
Why are consumer insights important?<\/strong><\/h2>\r\n\r\n\r\n\r\n
How can consumer insights improve advertising?<\/strong><\/h2>\r\n\r\n\r\n\r\n