4 Tips For eCommerce Optimization With Review Tracking<\/strong><\/h2>\n\n\n\n1) Pricing optimization<\/h4>\n\n\n\n
Setting product prices too high or too low will not only harm sales, it can make your business seen detached or untrustworthy. So, it\u2019s important to get your pricing right.<\/p>\n\n\n\n
Tracking customer reviews closely allows you to know what customers are saying about your product (or the competitor\u2019s) – what they like about it, how pleased they are, and even if their thoughts about value for money. The information you gather from customer reviews can help you understand how to effectively price your product.<\/p>\n\n\n\n
Personalization<\/h4>\n\n\n\n
Personalization is engaging customers with relevant offers and content. The data gathered from online reviews can help you be more tuned in to your consumer audience. Tailoring your content or marketing campaigns to match your target audiences will make them feel seen, and will prevent you from potentially spamming your customers.<\/p>\n\n\n\n
Using current and updated customer feedback can help you make sure your optimization is truly relevant and matches what customers are saying right now. <\/p>\n\n\n\n
Use the right keywords<\/h4>\n\n\n\n
Keyword optimization is researching, analyzing and selecting the best keywords to use in order to grow traffic from search engines to your product.<\/p>\n\n\n\n
Keyword research is often conducted at the initial stages of product or brand marketing. However, optimizing keywords is something you should be doing long after you\u2019ve launched your product. Uncovering new keyword opportunities and expanding your reach into new keyword verticals will grow traffic, leading to improved revenues. <\/p>\n\n\n\n
You can use customer review data to discover said keywords, or optimize your review monitoring by focusing tracking and alerts with desired keywords. <\/p>\n\n\n\n
#4 Beware of 5 Star Reviews<\/p>\n\n\n\n
We were always taught to go after the perfect score, the 5 star ratings. But it seems we were taught wrong. As it turns out, the imperfect score of 4 out of 5 stars is actually perfect. At least when it comes to ecommerce.
<\/p>\n\n\n\n
For one thing, it\u2019s more realistic. A 5-star rating across the board is too good to be true, and it might deter some customers. Negative reviews are part of ecommerce reality. Of course, they impact the product\u2019s overall score. But a 4 or a 4.5 star rating will often seem more honest and attract more customers.Like we said, creating trust with customers can make all the difference.<\/p>\n\n\n\n
Secondly, 5 star reviews are often fake<\/a>. Amazon is notoriously infected with fake reviewers. So, it’s important to make sure you both stay away from paid review writers and detract fake reviews when monitoring and analyzing customer feedback.<\/p>\n\n\n\nHow can Revuez Help? <\/strong><\/p>\n\n\n\nGlad you asked! Revuze Alerts allows you to receive emails on a daily or weekly basis with a corresponding link to online reviews, based on your settings of star-rating and\/or keywords.<\/p>\n\n\n\n
It will help you stay updated and informed on any new Amazon reviews posted, so you won\u2019t miss a beat.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is eCommerce Optimization? Customer reviews help businesses understand why they are retaining or losing customers, learn what needs to change with their product or service,<\/p>\n","protected":false},"author":17,"featured_media":6133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/4919"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=4919"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/4919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/6133"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=4919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=4919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=4919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}