{"id":4726,"date":"2020-02-13T09:57:00","date_gmt":"2020-02-13T09:57:00","guid":{"rendered":"https:\/\/www.revuze.it\/?p=4726"},"modified":"2020-02-13T09:57:00","modified_gmt":"2020-02-13T09:57:00","slug":"brand-marketing","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/brand-marketing\/","title":{"rendered":"Brand Marketing Renaissance – 5 Points To Consider"},"content":{"rendered":"\n
Ok, you got this great product – it’s innovative and imaginative. You even throughout the whole brand around it, the logo, the colors, the entire identity. But if you don’t communicate its awesomeness to the world, it’s all worthless. Brand marketing takes a brand out into the world and shows potential consumers why it\u2019s worth their time and money.\u00a0<\/p>\n\n\n\n
This blog post will explain what Brand Marketing is, why Marketing Research is important, and give you the 5 steps for creating a successful data-driven Brand Marketing strategy.<\/p>\n\n\n\n
Marketing is the set of tools, processes, and strategies that actively promote a product or service. However, Brand<\/em> marketing isn\u2019t about selling one particular product or service. Brand marketing means promoting said product or service by highlighting and communicating the overall brand identity, values, and essence to target audience.\u00a0<\/p>\n\n\n\n The goal is to connect with customers and get them to buy the product or service. It’s about getting the consumers\u2019 attention, improving sales and driving brand recognition and loyalty.<\/p>\n\n\n\n If you want a nice analogy – It’s all about creating a bridge between the product and the consumer, cultivating a sense of connection, trust, and loyalty with current and potential customers.\u00a0<\/p>\n\n\n\n So, having a data-driven, efficient brand marketing strategy is vital for brand growth and success. Basing your brand marketing strategy on high-quality customer experience<\/a> data and thorough market research will result in successful campaigns, improved sales and increased revenue.<\/p>\n\n\n\n A successful brand marketing strategy is:<\/p>\n\n\n\n Brand marketing strategies are long-term plans that have a few core components –\u00a0\u00a0<\/p>\n\n\n\n The first step is to decide what a brand wants to be known for, what is the message and feelings you want to be associated with this brand. Only then can you develop a marketing strategy to pass the message to customers. So, a good brand marketing strategy is based on clear brand identity and end-goals, and should include brand innovation<\/a> plans. Providing such a strong foundation enables long-term planning that often improves brand stability and growth.<\/p>\n\n\n\n Knowing who your customers are is vital for effective brand marketing. However, identifying the target audience is much more than just basic demographics. The broad consumer market should be broken down into different segments, so you can better identify and understand each customer group – their needs, wants, behaviors and habits. If you just listen closely, the voice of the customer <\/a>will provide you with priceless insights<\/a> for your marketing strategy.<\/p>\n\n\n\n A brand\u2019s message, visuals, and tone need to be consistent and coherent. Consistency makes a brand more recognizable and builds customer trust and loyalty. The end goal is to have consumers identify the brand quickly, and be able to associate a message or feeling with it. If you stray too much from the set vision, you risk confusing the customers and create insecurity and distrust that often hurt sales.<\/p>\n\n\n\n\n
How to build a brand marketing strategy\u00a0<\/strong><\/h2>\n\n\n\n
1. Clear brand identity and vision<\/h3>\n\n\n\n
2. Identified target audience<\/h3>\n\n\n\n
3. Consistency<\/h3>\n\n\n\n
5. Emotion<\/h3>\n\n\n\n