Brand Strategy Examples<\/strong><\/p>\n\n\n\nThe brand strategy you choose often depends on company size, overall aims and objectives, and even market competition. Here are three of the most popular branding strategies –\u00a0<\/p>\n\n\n\n
House of brands –<\/strong> This type of strategy requires having a number of products or services under one company, but each of the products has a different name and a different brand identity. Good examples are Unilever and Procter & Gamble.<\/p>\n\n\n\nBranded house –<\/strong> In this branding strategy, new products are branches of the main brand. The individual brand is still there, but new products will take the name of the original brand. The best example is Google and all its products (like Gmail, Google Maps etc.)<\/p>\n\n\n\nMulti-Brand Strategy <\/strong>– Using this brand strategy may seem the most intimidating, and is usually reserved for big conglomerates. It means introducing a new brand to an existing product category, just like Procter & Gamble marketing both Tide and Ariel laundry detergent brands.<\/p>\n\n\n\nAbout Rvuze<\/strong><\/p>\n\n\n\nWhichever Brand Strategy you choose, an effective brand strategy is always based on highly granular market research and deep understanding of your customer.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
A brand strategy is a long-term plan for a brand, detailing specific development timeline and goals. A well-defined strategy is extensive and directly influenced by customer needs, sentiment, and market competition. It is the base of any successful brand, the foundation of its innovation and growth. <\/p>\n","protected":false},"author":17,"featured_media":6620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/4596"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/4596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/6620"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}