{"id":3423,"date":"2019-12-11T12:54:56","date_gmt":"2019-12-11T12:54:56","guid":{"rendered":"https:\/\/www.revuze.it\/?p=3423"},"modified":"2019-12-11T12:54:56","modified_gmt":"2019-12-11T12:54:56","slug":"customer-centric-marketing","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/customer-centric-marketing\/","title":{"rendered":"Customer-Centric Marketing Explained In 4 Easy Ways"},"content":{"rendered":"\n

What is customer-centric marketing?<\/strong><\/h2>\n\n\n\n

Customer experience<\/strong> is a make-or-break factor when it comes to your customers\u2019 satisfaction; often, as reported in this article published by Walker<\/a>, it can be more valuable than the product<\/strong> or service itself.<\/p>\n\n\n\n

The experience of your customers begins from the moment they see your ad while browsing the internet or while riding the subway. It continues when they click on your landing page, and try out your service. And it goes all the way to when they contact your customer support service with issues or questions. Factors like a great website and an outstanding customer service can contribute to making your customers\u2019 experience with your company and your product a good one.<\/p>\n\n\n\n

\"customer-centric<\/figure>\n\n\n\n

The savviest businesses out there have understood the importance of customer experience and have therefore shaped their business model around their current and target customers<\/strong>. This marketing technique is called \u201ccustomer centricity<\/strong>,\u201d or \u201ccustomer-centric marketing<\/strong>.\u201d This technique is about prioritizing customers over other factors.<\/p>\n\n\n\n

How can you build on customer-centric marketing? You can start with focusing on Customer Experience<\/a>, commonly known as CX. Consumers have a positive CX when the product\/service meets their expectations and the overall process of purchasing it or interacting with your company goes smoothly. However, in order to properly cater your clientele, you need to know your customers pretty well; and to do that, you need to rely on solid data sources and analytics tools.<\/p>\n\n\n\n

What are the benefits of customer-centric marketing<\/strong><\/h2>\n\n\n\n

What\u2019s the advantage of adopting this type of marketing?<\/p>\n\n\n\n

First of all, when customers notice how much you care about their experience and their overall satisfaction with your product or service, they\u2019re likely to come back to you in the future\u2014increasing brand loyalty<\/strong>. Happy customers are also likely to write about their positive experience on social media and in online reviews<\/strong>. Reviews are important, as\u2014according to this study<\/a>\u201478% of shoppers say they trust online reviews as much as personal recommendations.<\/p>\n\n\n\n

Secondly, by listening to what potential customers are looking for allows you to develop a product that is more likely to fill a whitespace in the market, or to enhance your existing products in a way that fills the gap between what you\u2019re offering and what your customers are looking for<\/strong>. Listening to the \u201cVoice of the Customer\u201d is the key here, because businesses and executives who refuse to hear what their customers think or say are probably not going to survive today\u2019s market, which is fast, aggressive, and extremely competitive, given the many options available to consumers in every sector.<\/p>\n\n\n\n

4 ways you can make your business more customer-centric<\/h2>\n\n\n\n