{"id":3397,"date":"2019-12-02T08:47:09","date_gmt":"2019-12-02T08:47:09","guid":{"rendered":"https:\/\/www.revuze.it\/?p=3397"},"modified":"2019-12-02T08:47:09","modified_gmt":"2019-12-02T08:47:09","slug":"customer-satisfaction-surveys","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/customer-satisfaction-surveys\/","title":{"rendered":"Are customer satisfaction surveys still relevant in 2019? (Hint – Yes But..)"},"content":{"rendered":"\n
Customer<\/strong> Satisfaction surveys are defined as the level of content a customer reports after an interaction with a brand. This information is widely used for data driven decision making aiming to improve sales and earnings. <\/p>\n\n\n\n Nowadays, businesses use a variety of tools to measure their brands\u2019 customer satisfaction. One way to measure customer experience is using surveys aimed to measure the Customer Satisfaction Score<\/a> (CSAT). <\/p>\n\n\n\n CSAT surveys have become a common tool for measuring customer experience, and they work as long as the customer response rate is high enough to obtain a large sample size. However, the current response rates for customer satisfaction surveys are often very low. These low response rates endanger the accuracy of surveys, since non-response and self-selection bias alters the results and practically render them worthless.<\/p>\n\n\n\n