Internal data \u2013 from stores, call center, open-ended surveys or even emails<\/strong><\/p>\nThis is the real hidden gem. On your own servers you\u2019ve to the most direct and brand-specific feedback you can get. Your own customers are expressing their thoughts about you and your offerings, now all you have to do is pick it up.<\/p>\n
Typical data sources include the call center, open ended surveys and emails. If you\u2019re in retail, data from the stores around customer feedback or customer returns or even complaints can serve you well if you drill down on it.<\/p>\n
The point is this is data about your brand, products and\/or services and nothing else. Use it wisely.<\/p>\n
Social media<\/strong><\/p>\nGiven that this year (2018), an estimated 3.2 billion people will be using social media worldwide there is no shortage of data to mine in social media. This is why you should make the most of it. Keep in mind several things that make it typically the least detailed oriented data source (in our experience):<\/p>\n
\u2022 There\u2019s lots of \u201cnoise\u201d in social media, so you need solutions that can clean up the data easily
\n\u2022 Feedback is typically delivered at the brand level, you wont see mentions of SKUs
\nStill from a sheer volume perspective this is likely the source with the highest volume of feedback you can get today.<\/p>\n
Conclusion<\/strong><\/p>\nOn a positive note we now have more data we ever dreamt about to better analyze our customers. Further to that its diversified as we can get it from industry sites like retailers or other brands, we can get it from our own call center or social media outlets and in each source the opinions and focus will be slightly different. So we will get a great 360 degree view of our industry if we can mine these opinions accurately and with high granularity.<\/p>\n
Revuze is an innovative technology vendor that addresses just this with the first self service customer analytics solution. Without any involvement from your IT or Insights team, quick to setup and intuitive for use by anyone, Revuze typically delivers 5-10X the granularity of topics compared to anything else, and it does it without humans, in a self-training solution that can adapt to the moving target of consumer interests in the fast pace of today\u2019s data growth rates<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
What is Customer Analytics? According to a recent report by IBM\u2019s Marketing Cloud, 90% of the world\u2019s data was created in the last 2 years!!! It<\/p>\n","protected":false},"author":34,"featured_media":6600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/283"}],"collection":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":0,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media\/6600"}],"wp:attachment":[{"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revuze.it\/blog\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}