{"id":2598,"date":"2019-10-22T06:54:42","date_gmt":"2019-10-22T06:54:42","guid":{"rendered":"https:\/\/www.revuze.it\/?p=2598"},"modified":"2019-10-22T06:54:42","modified_gmt":"2019-10-22T06:54:42","slug":"cx-trends","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/cx-trends\/","title":{"rendered":"2 Mega CX Trends That Are Changing The Industry and Can\u2019t be Ignored"},"content":{"rendered":"\n
Consumers today are privileged. We can buy from any company in the world and at any location, we\u2019re at. Our buying is also not limited to a single device, we leverage several devices and channels \u2013 from smart speakers to smart phones. Once we buy, we can also quickly share the news, the love or frustration we feel about our purchase with the rest of the world. <\/p>\n\n\n\n
These 2 mega CX trends are driving Consumer Experiences (CX) like never before \u2013 eCommerce<\/strong> and User Generated Content (UGC)<\/strong> fuel each other. UGC helps buyers make purchase decisions by reading or watching or hearing success stories from other buyers which drives eCommerce forward. On the other end once you purchase something you love (or hate) \u2013 why not share the news with friends or the whole world?<\/p>\n\n\n\n To provide some example metrics, recent research shows that 71% of consumers agree that customer reviews make them more comfortable buying a product, and 82% of consumers consider user-generated reviews extremely valuable. 70% of all consumers will look to reviews or ratings before making a purchasing decision, and at least 41% of consumers will read 4 to 7 reviews when looking for product information.<\/p>\n\n\n\n In one word – Speed! <\/strong>eCommerce and UGC share one thing and that\u2019s how fast decisions are made. <\/p>\n\n\n\n On the eCommerce side, consumers can decide on the spot to buy something right there and then, and if it\u2019s not your product or service there\u2019s no room for discussion\u2026in addition eCommerce lowers the entry bar for new, disruptive brands (we all know the Dollar Shave Club story) as it\u2019s easier for them to set up shop online vs in brick and mortar. <\/p>\n\n\n\n On the UGC side, once consumers buy something they like (or hate) they will be immediately vocal about it online \u2013 in reviews or forums or social media. <\/p>\n\n\n\n This creates a speed of events that you need to be aware of, as if you blink, you\u2019ll wake up with less market share or a new competitive challenge. <\/p>\n\n\n\n There are really 3 things you need to do to stay on top of these mega trends:<\/p>\n\n\n\nCX Trends To Look For<\/h2>\n\n\n\n
The importance of user-generated content<\/strong><\/h2>\n\n\n\n
Now that you care, what can you do about this?<\/strong><\/h4>\n\n\n\n