{"id":25532,"date":"2024-03-29T09:06:56","date_gmt":"2024-03-29T09:06:56","guid":{"rendered":"https:\/\/www.revuze.it\/blog\/?p=25532"},"modified":"2024-04-02T14:17:34","modified_gmt":"2024-04-02T14:17:34","slug":"q-a-with-omer-kehat-revuze-vp-product","status":"publish","type":"post","link":"https:\/\/www.revuze.it\/blog\/q-a-with-omer-kehat-revuze-vp-product\/","title":{"rendered":"Q & A with Omer Kehat, Revuze VP Product"},"content":{"rendered":"

Omer Kehat<\/span><\/a> joined Revuze as the VP Product back in September and has already left an indelible mark with the release of the new <\/span>Explorer UI<\/span><\/a>. We sat down with Omer to talk about his experience, his vision for Revuze, and the direction of the online review industry.<\/span><\/p>\n

Q: Even before joining the Revuze team, you were working in the online review space. What continues to draw you to it as a product professional? What gets you excited about them?<\/b><\/p>\n

A: I have been in this industry for over a decade and it just keeps moving at a crazy pace. I\u00a0<\/span>love the fact that it really embraces technology and allows me to experience head on how to integrate cutting edge solutions into this fascinating world. I am really excited about the power of generative AI – not just the free text chat that we\u2019ve all seen and used. I think we still haven\u2019t seen real groundbreaking implementations of solutions that will revolutionize this space, but I feel we are very close and looking forward to being a part of it.\u00a0<\/span><\/p>\n

At the end of the day, as a consumer myself, being able to make selections from the wide abundance of channels and options today is baffling. I really believe that it\u2019s our mission to make it easier for everyone to trust brands, trust products and improve the overall purchase experience.\u00a0<\/span><\/p>\n

Q: Why do you think brands are only beginning to understand that online review data is an important dimension for decision making?<\/b><\/p>\n

A: Brands are evolving just like everything else, and it\u2019s not an overnight process. If five years ago, social media was all the hype and understanding your brand awareness or equity was THE KPI to aim for, we\u2019ve come a long way since. COVID propelled this industry and forced digital transformation down its throat. Brands invested so much in creating their digital presence, learning how to control hybrid supply chains to cater for brick and mortar and online retailers, developed business relationships with sellers and partners and mastered the world of online advertising<\/span><\/p>\n

Brands are slowly realizing this change and asking challenging questions about the effectiveness of their campaigns, consumer feedback, how they are faring vs. the competition. They realize that they can\u2019t find these answers in their own CRMs, social media or other traditional tools. This is when they start looking at other datasets and discover the world of online reviews, the importance of verified purchase opinion, the ability to understand SKU-level sentiment and the impact of negative reviews on performance.<\/span>
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